The Effect of Prime Time Television Ethnic/Racial Stereotypes on Latino and Black Americans: A Longitudinal National Level Study

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“…20 In recent decades, representation of Black/African Americans in media has improved, 21 moving away from deviant and dangerous stereotypes to portrayals of Black/African Americans as "hard working and intelligent" 22 people with comparable occupations to those of their white counterparts. 23 Evidence suggests that positive representations such as these can foster social change. 24 A recent review of research on media representations of social groups reported that exposure to counterstereotypes of Black/African Americans led to prejudice reduction.…”

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“…Although prevailing concerns have been about the effects of negative minority portrayals on White citizens, research has also addressed the impacts of these portrayals on the cultural groups themselves. Stereotype effects on those who identify as Latinx have been found to differ depending on level of identity (Erba, 2018) and whether the stereotypes were negative or positive (Tukachinsky et al, 2017). For example, positive images (counterstereotypes) of Latinx/as were associated with positive attitudes toward their cultural group among Latinx viewers, and negative images correlated with negative views of their ethnic group (Tukachinsky et al, 2017).…”

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“…Exposure to stereotypes of Hispanics shapes the way the community is viewed from those who are Hispanic and those outside of the community. Tukachinsky, Mastro, and Yarchi (2017) state that "given that exposure to mass media content can shape perceptions about a group's status and value in society, influence intergroup dynamics, and impact individual self-concept, exploring this association is both theoretically and practically meaningful" (p. 539). Mastro et al (2007) believe that exposure to inaccurate media portrayals distort what experiences are seen as valid and plausible for this community, particularly when it comes to Hispanics being victims of crime.…”

“…Traditionally, Hispanics have been frequently restricted in their representation in media and are often seen as unfavorable. Hispanics are represented as criminals, exotic lovers, sex objects, and blue-collar workers and are often presented as being unintelligent (e.g., Tukachinsky et al, 2017;Mastro et al, 2007). Rarely are Hispanics shown as being victims of crime although they are likely to be victims of crime.…”

“…Hispanic males are represented differently than Hispanic females but equally restrictive and unfavorable. Tukachinsky et al (2017) point out that some of the egregious portrayals of Hispanic males are slowly beginning to fade from television. For example, it is becoming less common for Hispanic males to be portrayed as unintelligent.…”