The emergence of social distancing and stay at home regulations during the COVID-19 pandemic directly affects people’s lifestyle, including baby boomers and X generation. Many of them have started using digital payments for online or offline transactions to minimize contact with others. This study aims to analyze the continuance intention of the baby boomers and X generation toward the use of digital payments using UTAUT2 (Unified Theory of Acceptance Technology). Data were collected from 320 users with an age range of 40–74 who had just started using digital payments during this pandemic. Structural equation modeling has been used to analyze the data. The result indicates that UTAUT indicators positively affect user satisfaction. User satisfaction positively affects inertia. Overall satisfaction and inertia positively affect continuance intention. Therefore, digital payment companies and banks with digital services can expand their target market beyond Millennials and pay more attention to the older generation like baby boomers and X generation. Managers can find the results of this study useful and beneficial to develop their marketing strategy and take advantage of this situation to increase digital payment users to a broader age range.
Putrapinggan Village is a village that is included in the Pangandaran Regency area with abundant natural resources, one of its mainstay commodities is processed banana products in the form of banana chips and sales. The potential of processed banana products has not been optimally absorbed because it is only produced based on the request of the packaging center without being able to independently expand the market. The purpose of community service is to increase knowledge and skills regarding the diversification of processed banana products so that people know how to modify the product so that it is more diverse, able to last a long time, and provides added value. Methods in implementing this community service program include socialization of activities; Problem mapping; Organizing training by involving residents who use processed bananas; and Community assistance in the form of making banana processed products. The results of the service activities have achieved the goal of increasing insight into the diversification of banana processing and improving skills in making various banana products for higher selling values, including banana cakes, banana steamed cakes, banana cakes, and banana satay.
The purpose of this study is to find out what dimensions in brand equity are the most contributing to the formation of brand equity of ready-to-drink coffee drinks. The survey method was conducted using a questionnaire to 230 respondents using the Proportionate Stratified Random Sampling technique. The analytical tool used in this study is Structural Equation Modeling (SEM), with Brand Awareness and Brand Association as an independent variable and Perceived Quality and Brand Loyalty as the dependent variable. The results of this study indicate that the dimensions of Perceived Quality most contribute to the formation of ready-to-drink coffee brand equity, with a significant and large influence from the dimensions of the Brand Association. Brand Awareness also has an influence on the Perceived Quality, although in this study the effect is not as big as the Brand Association.Keywords:Brand Equity;Ready to drink Coffee; Structural Equation Modelling (SEM).Tujuan dari penelitian ini adalah untuk mengetahui dimensi apa dalam ekuitas merek yang paling berkontribusi dalam pembentukan ekuitas merek minuman kopi siap saji.Metode survei dilakukan dengan menggunakan kuesioner kepada 230 responden dengan menggunakan teknik Proportionate Stratified Random Sampling. Alat analisis yang digunakan dalam penelitian ini adalah Structural Equation Modelling(SEM), dengan Brand Awarenessdan Brand Associationsebagai variabel independen serta Perceived Qualitydan Brand Loyaltysebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa dimensi Perceived Qualitypaling berkontribusi dalam pembentukan ekuitas merek minuman kopi siap saji, dengan mendapat pengaruh yang signifikan dan besar dari dimensi Brand Association.Brand Awarenessjuga memberikan pengaruh terhadap Perceived Quality, meskipun dalam penelitian ini pengaruhnya tidak sebesar Brand Association. Kata Kunci: Ekuitas merek; Minuman kopi siap saji; Structural Equation Modelling(SEM).
The truth-seeking behaviour of students is the main predictor of someone having critical thinking behaviour. Therefore, it is necessary to conduct research related to students' seeking behaviour in responding to mathematical problems. The purpose of this study was to describe the truth-seeking behaviour of students in working on problems with an unknown universe based on the IDEAL problem-solving model. This research was a qualitative descriptive study, with the stages were (1) determining the research subject, (2) making instruments, (3) giving questions to the subject and recording truth-seeking behaviour, (4) analyzing data, (5) triangulating between observations and interviews. interviews, and (5) conclusions. The results of this study are students tend not to behave truthseeking in working on problems with an unknown universe based on the IDEAL model. However, students did the steps contained in the IDEAL model, although they did not use all the existing stages. In addition, students tend not to give conclusions that are in accordance with the purpose of the question after working on the problem. AbstrakPerilaku truth-seeking siswa merupakan prediktor utama seseorang memiliki perilaku berpikir kritis. Oleh karena itu, perlu dilakukan penelitian yang berkaitan dengan perilaku trth-seeking siswa dalam merespon permasalahan matematika. Tujuan penelitian ini adalah mendeskripsikan perilaku truth-seeking yang dimiliki oleh siswa dalam mengerjakan soal dengan semesta yang tidak diketahui berdasarkan model pemecahan masalah IDEAL. Penelitian ini merupakan penelitian deskriptif kualitatif, dengan tahapan (1) penentuan subjek penelitian, (2) pembuatan instrumen, (3) pemberian soal kepada subjek dan perekaman perilaku truth-seeking, (4) penganalisisan data, (5) triangulasi antara hasil pengamatan dan wawancara, dan (5) penyimpulan. Hasil dari penelitian ini adalah siswa cenderung tidak berperilaku truth-seeking dalam mengerjakan soal dengan semesta yang tidak diketahui berdasarkan model IDEAL. Tetapi, siswa melakukan tahap-tahap yang terdapat di dalam model IDEAL, meskipun tidak menggunakan semua tahapan yang ada. Selain itu, siswa cenderung tidak memberikan kesimpulan yang sesuai dengan tujuan soal setelah mengerjakan soal tersebut.
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