The purpose of this research is to know and analyze: (1) the influence of brand experience and brand image simultaneously to the satisfaction of students of Faculty of Economics of Tadulako University using BB Cream Wardah (2) brand experience have partially influence to student's satisfaction and (3) brand image influence partial to student satisfaction. Population in research is student of Faculty of Economics of University of Tadulako which have used BB Cream Wardah product 2-3 times. Sampling technique in this study using purposive sampling, with the number of samples as many as 60 students. Data collection using questionnaires. The analytical method used multiple linear regression analysis using SPSS release 16. The result of research shows that (1) There is influence of brand experience and brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (2) There is influence of brand experience to satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah, (3) There is influence of brand image to the satisfaction of Student of Faculty of Economics of Tadulako University using Beauty Balm (BB) Cream Wardah. Tujuan penelitian ini untuk mengetahui dan menganalisis: (1) pengaruh pengalaman merek dan citra merek secara serempak terhadap kepuasan mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan BB Cream Wardah (2) pengalaman merek berpengaruh secara parsial terhadap kepuasan mahasiswa dan (3) citra merek berpengaruh secara secara parsial terhadap kepuasan mahasiswa. Jenis penelitian yang digunakan adalah kuantitatif (menunjukan hubungan antar variabel). Populasi dalam penelitian adalah mahasiswa Fakultas Ekonomi Universitas Tadulako yang telah menggunakan produk BB Cream Wardah sebanyak 2-3 kali. Teknik penarikan sampel dalam penelitian ini menggunakan purposive sampling, dengan jumlah sampel sebanyak 60 mahasiswa. Pengambilan data menggunakan kuesioner. Metode analisis yang digunakan analisis regresi linear berganda dengan menggunakan aplikasi SPSS release 16. Hasil penelitian menunjukan bahwa (1) Terdapat pengaruh pengalaman merek dan citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (2) Terdapat pengaruh pengalaman merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah, (3) Terdapat pengaruh citra merek terhadap kepuasan Mahasiswa Fakultas Ekonomi Universitas Tadulako menggunakan Beauty Balm (BB) Cream Wardah.
The purpose of this study is to simultaneously and partially determine and analyze the effect of accessibility and destination image toward the revisit to Tambing Lake. The variables of this research are accessibility (X1) and destination image (X2). While the dependent variable is the revisit (Y). This study used the research method of causal descriptive, with the sample size of 70 people. The sampling of this research used incidental sampling technique. The data analysis method in this research used multiple linear regression analysis method. The results showed that: 1). Accessibility and destination image simultaneously have significant effect on the revisit to Tambing Lake; 2). Accessibility partially have significant effect on the revisit to Tambing Lake; 3). Destination image partially have significant effect on the revisit to Tambing Lake. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel aksesibilitas dan citra destinasi secara simultan dan parsial terhadap niat berkunjung kembali ke Telaga Tambing. Variabel penelitian ini yaitu aksesibilitas (X1) dan citra destinasi (X2). Sedangkan variabel dependen yaitu niat berkunjung kembali (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 70 orang. Bentuk pengambilan sampel menggunakan teknik insidental sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Aksesibilitas dan citra destinasi secara simultan (serempak) berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 2). aksesibilitas secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 3). citra destinasi secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing.
Independent variables used in this study are brand image and brand trust, while the dependent variable is customer satisfaction and brand loyalty. The type of research used in this research is descriptive causal method. Samples used in this study were as many as 97 respondents with the form of sampling using techniques Purposive Sampling and Accidental Sampling. Data analysis method used in this research is path analysis method. Result of research indicate that brand image influence to customer satisfaction, brand trust influence to customer satisfaction, brand image does not influence to brand loyalty, brand trust influence to brand loyalty and customer satisfaction influence to brand loyalty. Variabel independen yang digunakan dalam penelitian ini adalah citra merek dan kepercayaan merek, sedangkan variabel dependen adalah kepuasan pelanggan dan loyalitas merek. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 97 responden dengan bentuk pengambilan sampel menggunakan teknik Purposive Sampling dan Accidental Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode path analysis. Hasil penelitian menunjukkan bahwa citra merek berpengaruh terhadap kepuasan pelanggan, kepercayaan merek berpengaruh terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap loyalitas merek, kepercayaan merek berpengaruh terhadap loyalitas merek dan kepuasan pelanggan berpengaruh terhadap loyalitas merek.
This study aims to establish a strategy to improve the competitiveness of Palu handicraft products. The prospect of handicraft industry of Palu is quite good considering that there are various and abundant resources. However, handicraft industry in Palu has currently not the host of its own country. The dominance of other regional craft products is still high in urban handicraft market. Local government should strengthen the competitiveness of Palu's handicraft products through systematic and integrated planning. This study uses SWOT analysis based on the four-quadrant strategies. The data was collected through interviews and FGDs involving business actors and local government elements. The results of the weighting and scoring show that the opportunities of Palu's handicraft industry are more than its threats, but its weakness is greater than its strengths. The intersection of internal and external factors in the SWOT quadrant shows that Palu's handicraft industry is in Quadrant II, or in stability strategy. The implementation of activities is still carried out following the existing rules. Turnaround strategy is necessary while making internal improvements and looking for opportunities (guerilla strategy). It allows the advancement of internal weaknesses in maintaining the existing and aggressive roles. The industry must also selectively carry out their programs whenever possible.
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