Pengaruh Aksesibilitas Dan Citra Destinasi Terhadap Niat Berkunjung Kembali Ke Telaga Tambing

Abstract

The purpose of this study is to simultaneously and partially determine and analyze the effect of accessibility and destination image toward the revisit to Tambing Lake. The variables of this research are accessibility (X1) and destination image (X2). While the dependent variable is the revisit (Y). This study used the research method of causal descriptive, with the sample size of 70 people. The sampling of this research used incidental sampling technique. The data analysis method in this research used multiple linear regression analysis method. The results showed that: 1). Accessibility and destination image simultaneously have significant effect on the revisit to Tambing Lake; 2). Accessibility partially have significant effect on the revisit to Tambing Lake; 3). Destination image partially have significant effect on the revisit to Tambing Lake. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh variabel aksesibilitas dan citra destinasi secara simultan dan parsial terhadap niat berkunjung kembali ke Telaga Tambing. Variabel penelitian ini yaitu aksesibilitas (X1) dan citra destinasi (X2). Sedangkan variabel dependen yaitu niat berkunjung kembali (Y). Metode penelitian yang digunakan adalah metode deskriptif kausal dengan jumlah sampel 70 orang. Bentuk pengambilan sampel menggunakan teknik insidental sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian menunjukan bahwa: 1). Aksesibilitas dan citra destinasi secara simultan (serempak) berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 2). aksesibilitas secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing; 3). citra destinasi secara parsial berpengaruh signifikan terhadap niat berkunjung kembali ke Telaga Tambing.

Role of Destination Image Mediates the Influence of Tourist Experience and Service Quality on Revisit Intention (Study on Domestic Tourists Tanah Lot Tourism Destination Areas)

“…These results are in accordance with previous research conducted by Hidayat et al (2017), who stated that destination image has a significant effect on revisit intention. Rismawati and Sitepu (2021) state that destination image has a positive and significant influence on revisit intention.…”

Analysis of the Influence of Tourism Attraction and Destination Image on Revisit Intention in Ecotourism of Rimbun Conservation Village, Tangerang Selatan

“…Data collection techniques were carried out through primary data (questionnaires, observations, interviews, documentation), as well as secondary data (Journal publications, data from management). The questionnaire used in this study is the result of the implementation of the tourist attraction variable with the dimensions of attraction, accessibility, amenities, ancillary service according to Indah (2018), then the destination image variable with the dimensions of cognitive, affective, and uniqueness destination image according to Hidayat (2017), and the revisit intention variable as the dependent variable with the dimensions of the desire to recommend to others and, the desire to visit again according to Taufik (2017). All question items in the research variables are used in the context of ecotourism using a Likert scale (scale 1-5), 1 indicates disagreement and 5 indicates strongly agree.…”

Peran Citra Afektif dan Kepercayaan Sebagai Variabel Mediasi Antara EWOM dan Keputusan Berkunjung Kembali

“…Selain itu, citra destinasi menjadi salah satu penentu wisatawan berkunjung kembali. Para peneliti mengungkapkan bahwa citra destinasi tersebut mempengaruhi niat berkunjung wisatawan (Kim et al, 2017;Charli, 2020;Hidayat et al, 2017;Isman et al, 2020). Sebagian besar penelitian melihat pengaruh tujuan wisata secara keseluruhan.…”