Service Innovations are an opportune strategy for companies to compete in the digital age and to transform their business models taking a service perspective on their value creation. Digital business models require unique value propositions that incorporate digital technologies. Companies are required to build new digital capabilities to design and implement digital strategies. The paper takes a visionary perspective and motivates to view value creation through a service lens to respond to current challenges of digital transformation. We apply Service Dominant Architecture (SDA) to translate requirements of business initiatives into sustainable new IT infrastructure capabilities.

The digitization, as the profound digital transformation of business activities, processes, competencies, and models, leads in many companies to the implementation of digital service platforms as a nucleus for rapid development and the implementation of reusable digital innovations and solutions. Based on service platforms, companies strive to gain superior resource density that enables interaction with customers and partners in real-time and foster service innovation. This paper focusses on the role and purpose of service platforms in value creation and in particular, the management of resources. For this, a longitudinal single-case study method is conducted that comprises three embedded case studies as units of analysis. In this context, the meta-theoretical foundations of S-D logic are reflected and, as a result, resource orchestration as a management capability of service platforms is introduced and discussed. Moreover, the role of service platforms in managing resources in the development of innovative service systems is examined.

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The purpose of this paper is to better understand how responsible entities like people, organizations, regional governments can approach their learning and development strategies [15]. Despite all the heterogeneity in the respective “run-transform-innovate” contexts of the different responsible entities, they all have in common that they have to become “better future versions of themselves” to overcome their challenges [40]. Using the example of organizations, the concept of Service Innovation Roadmaps (SIR’s) is introduced to broaden a discussion in this area that has so far been very technology-focused [15, 28, 40]. In order to identify and take into account new dimensions and to give greater consideration to other nontechnological aspects as well, the research design of “theory adaptation” is chosen [16].

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