This research aimed to analyze the effectiveness of new formulated Sundanese Nasi Liwet. Six new formulated Nasi Liwet had been formulated with the innovation of color and condiments. Overall acceptability was conducted. The six new formulated was sold with a different brand, namely “Milwet” with banana tree nuance, “Liwet Kuy” with mega mendung pattern, “Ngeliwet Yuk” with reddish simplicity nuance, “Ngeliwet” with reddish typography emphasis, “Pawon Indung” with Sundanese traditional jug icon, and “Ini Nasi Liwet” with simple blue nuance. It was found that market acceptance differed with overall acceptability. Despite of lowest overall acceptability, “Milwet” performed the highest market acceptance, followed “Ini Nasi Liwet”, “Ngeliwet”, “Liwet Kuy”, and “Pawon Indung”. Applying good brands could be used as an alternative to popularize traditional culinary.
The development of ecotourism in Indonesia is increasingly in demand by the public. Ecotourism is a concept that combines ecological and environmental protection, as well as sustainable economic growth. This research looked at how environmental awareness, perceived environmental value, consumer effectiveness, and environmental attitudes influence and shaped ecologically friendly tourist behavior. This study uses an online survey conducted by taking a sample of 250 tourists. A descriptive-analytical research method and a qualitative approach were utilized in this study. This study takes an ethnographic approach, which is a type of research that looks at individuals in their natural environments. That method is qualitative research, which uses a variety of scientific methods to try to gain a comprehensive understanding of the phenomena experienced by the study participants by employing descriptions in the form of words and language in a natural setting. 2021 (Moleong). The findings revealed that: (1) there was a significant relationship between attitudes, perceived environmental values, and perceived consumer effectiveness. (2) Environmental awareness is influenced by how people see the environment. (3) Consumption's perceived efficacy has a significant influence on ecotourism. (4) The efficiency of consumption has a huge impact on ecotourism. Overall, the study results show that the cultivation of ecotourism habits provides a scientific foundation and academic assistance to accelerate Indonesian tourist recovery.
In expanding the curriculum of English for Specific Purposes, needs analysis has an important role. The author examined the need of English, especially the language function, of employees at 4 (four) and 5 (five) star hotels in Jakarta. The subject of the research was the employees who had worked for at least 5 (five) years in these hotels and had a minimum educational qualification of D4/S1. The author took 20 (twenty) samples from each hotel using questionnaire instrument and analyzed the data with frequency, percentage, mean and deviation standard. The findings indicated that the most relevant functions of English in its use were providing services, providing information and offering assistance. The author applied this finding in teaching English for Hotel courses. The author viewed it significant because many students still struggled to speak English during their internship or work in hotels in Jakarta.
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