Habituating Ecotourism as an Effort to Accelerate the Recovery of Indonesian Tourism

Abstract

The development of ecotourism in Indonesia is increasingly in demand by the public. Ecotourism is a concept that combines ecological and environmental protection, as well as sustainable economic growth. This research looked at how environmental awareness, perceived environmental value, consumer effectiveness, and environmental attitudes influence and shaped ecologically friendly tourist behavior. This study uses an online survey conducted by taking a sample of 250 tourists. A descriptive-analytical research method and a qualitative approach were utilized in this study. This study takes an ethnographic approach, which is a type of research that looks at individuals in their natural environments. That method is qualitative research, which uses a variety of scientific methods to try to gain a comprehensive understanding of the phenomena experienced by the study participants by employing descriptions in the form of words and language in a natural setting. 2021 (Moleong). The findings revealed that: (1) there was a significant relationship between attitudes, perceived environmental values, and perceived consumer effectiveness. (2) Environmental awareness is influenced by how people see the environment. (3) Consumption's perceived efficacy has a significant influence on ecotourism. (4) The efficiency of consumption has a huge impact on ecotourism. Overall, the study results show that the cultivation of ecotourism habits provides a scientific foundation and academic assistance to accelerate Indonesian tourist recovery.