Abstract. CSR is very fast evolving management concept in the whole world. Therefore environmental management development is one of the most important strategic directions for modern enterprises. It is particularly relevant for mining enterprises, because of their impact on the natural environment. The authors aimed to verify if this trend is reflected in polish mining companies actions. Mining companies are obligated to non-financial reporting. In the paper the level of Global Reporting Initiative (GRI) usage in mining companies was considered. GRI is now the most frequently used method of non-financial reporting in the world..
The article presents a proposal of methodology based on the process of relationship marketing, serving to determine the level of demand for coal in the individual customer segment, as well as fuel distribution model for this customer group in Poland developed on the basis of this methodology. It also includes selected results of tests carried out using the proposed methods. These proposals have been defined on the basis of market capacity indicators, which can be determined for the district level based on data from the Polish Central Statistical Office. The study also included the use of linear programming, based on the cost of coal logistics, data concerning railway, road and storage infrastructure present on the Polish market and taking into account the legal aspects. The presented results may provide a basis for mining companies to develop a system of coal distribution management in the locations with the highest demand values.Keywords: relationship marketing, coal, individual customers segment, demand, market capacity, distribution modelArtykuł przedstawia opartą na procesie marketingu relacyjnego propozycję metodyki służącej wyznaczaniu poziomu popytu na węgiel kamienny w segmencie odbiorców indywidualnych oraz opartej na niej metodyki modelu dystrybucji tego paliwa do tej grupy jego odbiorców w Polsce. Zawarto w nim również wybrane wyniki badań przeprowadzonych z użyciem proponowanych metod. Powyższe propozycje zostały określone w oparciu o wskaźniki pojemności rynku, których wyznaczanie jest możliwe do powiatowego poziomu szczegółowości na bazie danych pochodzących z Głównego Urzędu Statystycznego. Wykorzystano również programowanie liniowe, opierające się na kosztach logistyki węgla kamiennego, danych dotyczących występującej na polskim rynku infrastruktury kolejowej, drogowej i magazynowej
Abstract. The purpose of this paper is to present the Polish energy market compared to the countries of the 'old' (UE-15) and the 'new' (UE-28) European Union. Today, the EU consists of 28 states of different size, population, economy, and energy structure. Without presenting the political-economic context, a comparison between energy market in Poland to those in the other 28 EU countries would not produce a reliable picture. The existence of these discrepancies was a motivating factor in the authors' efforts to account for the Polish energy market as compared to the 'old' and 'new' EU states. The data were presented and analysed according to the different kinds of energy sources.
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