Web-enabled tools for ideation are becoming increasingly diffused in companies, but their true impact on innovation performance has been questioned. A factor that can explain some of the so far missing performance of these firm-internal systems for ideation is a lack of attention to the demand-side of ideation. Frequently, the focus of ideation is put more or less unilaterally on the supply-side, with the aim to generate as many or as good ideas as possible, instead of focusing on innovation needs. The aim of this article is to describe and analyse demand-driven collaborative ideation, with a particular emphasis on its management aspects. In order to empirically investigate how to manage this new approach to ideation, a case study of Ericsson, a Swedish multi-national corporation, has been performed. The results highlight that incentives, visibility and resources are three main components of demand-driven collaborative ideation and outline key challenges with this new approach to ideation.Reference to this paper should be made as follows: Björk, J., Karlsson, M.P. and Magnusson, M. (2014) 'Turning ideas into innovations -introducing demand-driven collaborative ideation', Int.
The purpose of this letter is to provide background and rationale for developing a management system standard to further the profession of innovation management. A systems approach is not new; however, the ISO 56002 Innovation management system - guidance standard is providing a common language and framework for building an innovation capability. The letter describes the innovation management principles and the system elements. We have heard that even having a standard for innovation management is an oxymoron. The publication of ISO 56002 in 2019 has triggered a broader conversation about the merits and drawbacks of a management system standard for innovation work. Some issues have been pointed out by Joe Tidd in his review and critical assessment of the standard (Tidd, 2021). As experts involved in drafting the standard, we can offer informed perspectives of this assessment by focusing on four topics related to context, innovation strategy, adaptable processes and tools, and process versus system approaches. These perspectives are ours alone and do not represent the views of the ISO Working Group. We invite the community to engage in this discussion to evolve our thinking about standardization for innovation management.
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