“…Arguably, addressing this aspect is important considering that previous studies have mainly focused on investigating traditional and more passive ideation systems—i.e., where the role of the moderator is not present. However, more recent studies have hinted at the need to explore more sophisticated approaches and strategies to manage ideation, where both substantial managerial efforts and novel technical functionalities may be needed to attract and facilitate participants and favor the implementation of valuable ideas (Adamczyk, Bullinger, and Moslein, ; Björk et al, ; Haller, Adamczyk, Bansemir, Bullinger, and Möslein, ; Whelan, Parise, de Valk, and Aalbers, ). In this respect, the use of moderating roles is mentioned as an element that organizations can introduce to manage participants' online efforts, but which is only observed in few organizations (Adamczyk et al, ; Björk et al, ; Leimeister, Huber, Bretschneider, and Krcmar, ).…”