<em>The government's concern in solving environmental problems is manifested by the launching of an environmental development program. The success of this program is highly influenced by people's behavior in choosing and consuming environmentally friendly products (also known as green consumers behavior). This study aims to examine the effects of environment knowledge, environment attitude, recycle behaviour, and political action on green consumers behavior in Yogyakarta Special Province, Indonesia by using quantitative descriptive analysis of a sample of 100 respondents who were randomly selected. The type of data used in this research is primary data. The research variables consist of a dependent variable, namely green consumers behaviour (GCB), and independent variables, namely environment knowledge, environment attitude, recycle behavior, and political action. The data is processed and analyzed using the Statistical Package for the Social Sciences (SPSS) version 24. The method of this analysis used multiple linear regression. The analysis results showed that the environment knowledge and environment attitude have not significant effects on green consumers behaviour. While, recycle behavior and political action have positive and significant effects on green consumers behavior.</em>
Diversification of post-havesting of coffe managed by the coffee farming group in the Sidoharjo district, Kulonprogo has several problems in post-harvest handling and processing coffee, especially in processing of coffee powder with good manufacturing process (gmp) as well as conventional marketing management. Through the Community Partnership Program (PKM), the service team provide solutions to outcome problems through several methods; 1) training and assistance in post-harvest handling 2) training and assistance in the production of ground coffee in a natural process and 3) training and assistance in marketing management with digital marketing. The results of the assistance are the post-harvest handling and processing of coffee properly and correctly by producing ground coffee with the brand name "Lemon" as well as better managed marketing, not only in a conventional manner but also by using marketing based technologoy (www .kopilemon.com). With this Community Partnership Program, it has an impact on increasing the competitiveness and welfare of coffee farmers in the Menoreh area
<em>The national economy experienced a slump at the beginning of 2020. The Covid-19 pandemic has reduced economic activity which has an impact on a decline in economic growth. SMEs (Small and Medium Enterprises) as the backbone of the national economy during the 2018 monetary crisis experienced a sharp decline in growth due to the Covid-19 pandemic. The revival of SMEs has a big role in the revival of the national economy. This study aims to analyze the right marketing strategy for woven fabric SMEs in Kulon Progo Regency during the Covid-19 pandemic. This study uses qualitative descriptive analysis of 32 business actors who were selected as informants with certain criteria. The type of data collected is primary data. The data analysis method used in this study is SWOT which consists of Strengths, Weaknesses, Opportunities, and Threats. The results of the analysis show that the most appropriate marketing strategy for woven fabric SMEs in Kulon Progo Regency during the Covid-19 pandemic is a turn-around strategy through increasing human resource capabilities in the use of information technology media; increasing digital marketing through the use of social media such as WhatsApp, Facebook, Instagram, Twitter and website in promoting products; utilizing and improving communication links to form partnerships between business actors in various fields; and improving management for business units.</em>
Creative industries including its subsector handicraft, is very potential to be developed, because Indonesia is rich in culture heritage. Creative industries is largely related to a group of micro , small and medium enterprises which are mostly located in rural areas . Industry has entered the era of globalization which is rapidly developed, so that the role of UKM (small&medium enterprises) in handicraft as a part of the creative industries to achieve welfare society should be developed. The appropriate strategic planning will spur the development of this industry. Mendong craft is one of the creative industry subsector that exists in Sleman. Methods of analysis is using value chain and SWOT analysis. From the data, it is found that mendong craft is a cultured asset that deserve to be developed. Mendong, as the material for the weaved craft is an abundant local natural asset, but a lack of interest from the local community to develop this industry brings less quantity of product that is produced. This craft is still less touched so that it has limitation in creation/ design, production,commerlialization, and distribution. The reality is that the entrepreneurs are afraid to enter the global marked caused by anxiousness about the inability to fulfill demanded quantity.
Research titled ”Strategy to Expand Marketing Through Fishery Product Development”, was done on a fishery group in Wukirsari, Imogiri. This research is aimed to find the influence of prossesed fish product development to the marketing. The method used for the research are qualitative and quantitative analysis methods. Data analysis used doubled linear regression method. The result of the analysis shows there are influence of input, that is crop resutlt fishes to the volume of sales of the prossesd fish product. There are influence of prossesed fish output to the volume of sales of the fish processed product. The development of this product has good marketing prospect.
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