Green Consumers Behavior: Perilaku Konsumen dalam Pembelian Produk Ramah Lingkungan

Abstract

<em>The government's concern in solving environmental problems is manifested by the launching of an environmental development program. The success of this program is highly influenced by people's behavior in choosing and consuming environmentally friendly products (also known as green consumers behavior). This study aims to examine the effects of environment knowledge, environment attitude, recycle behaviour, and political action on green consumers behavior in Yogyakarta Special Province, Indonesia by using quantitative descriptive analysis of a sample of 100 respondents who were randomly selected. The type of data used in this research is primary data. The research variables consist of a dependent variable, namely green consumers behaviour (GCB), and independent variables, namely environment knowledge, environment attitude, recycle behavior, and political action. The data is processed and analyzed using the Statistical Package for the Social Sciences (SPSS) version 24. The method of this analysis used multiple linear regression. The analysis results showed that the environment knowledge and environment attitude have not significant effects on green consumers behaviour. While, recycle behavior and political action have positive and significant effects on green consumers behavior.</em>

Investigating the Impact of Green Marketing on Stay Decisions: The Mediating Role of Green Consumer Behavior

“…This is indicated by the path coefficient value or original sample of 0.3791 with p-values of 0.0011 and t-statistic of 3.2590, which shows a positive and significant relationship. The results of this study are in line with previous research (Elmas, 2019;Panungkelan et al, 2018;Puspitasari et al, 2021;Utami, 2020). They stated that there was a positive and significant relationship between Green Marketing on Staying Decisions or Purchase Decisions.…”

“…The results are also in line with UNWTO, who state that tourists will become more environmentally conscious and will base their choice on destinations that are more environmentally friendly (Chiu et al, 2014;Yuniati et al, 2020). This can be seen from the change in human habits that previously tended to be hedonistic and consumptive to become more meaningful with the value of travel and experiences gained (Y. C. Utami, 2020). The need for environmentally friendly or "green" behavior is coming to the fore, increasing pressure for companies to be socially ethical, responsible, and adhere to environmentally friendly practices (Kolk, 2016;Wahyuni et al, 2020).…”

Perilaku Konsumen Kopi di Parewa Coffee Shop Kota Padang

“…Maulidi (2018); Maros dan Juniar (2016); Augusta (2018); Rasmikayati (2017). Utami (2020), menyatakan bahwa pelajar/mahasiswa memiliki beberapa dasar atau alasan untuk pergi ke sebuah coffee shop, seperti datang hanya untuk minum kopi bagi pecinta kopi, datang ke coffee shop untuk mengerjakan tugas kelompok, bertemu dan bersosialisasi dengan teman sembari menikmati suasana live music dan menghilangkan rasa bosan.…”

The role of green product as an intermediary of environmental attitude and environmental knowledge on green behavior

“…A person's attitude 10.12928/fokus.v14i1.9490 toward environmental awareness varies greatly. Success is greatly influenced by the importance of environmental issues in society (Utami, 2020).…”