Along with the development of people's lifestyles, the concept of environmental awareness has now become part of their daily lives. For this reason, it is necessary to know the effect of green marketing on purchase intention in a green label tissue with environmental awareness as a moderation. This study uses a quantitative method by distributing questionnaires with Google Forms to 175 respondents, which are then analyzed using Moderate Analysis Regression (MRA). The results of hypothesis testing indicate that green marketing has a positive effect on purchase intention, and the consequences of the second hypothesis test indicate that environmental awareness strengthens the influence of green marketing on the customers' purchase intention. The implications of this research can provide input for companies that want to increase purchase intention of products with a green marketing strategy.
AbstrakTujuan kegiatan yang dilakukan ini adalah untuk menumbuhkan karakter anak yang kreatif dan berbudi luhur melalui kegiatan �SGK (Sekolah Gencar Karakter)� serta memberikan wadah kepada anak-anak Kelurahan Kadipiro untuk bermain, berkarya dan belajar bersama para pendidik dan Karang Taruna setempat dalam kehidupan masyarakat sehari-hari di Desa Kadipiro, Kecamatan Banjarsari, Kabupaten Surakarta Solo, Provinsi Jawa Tengah. Metode yang sudah dilaksanakan dalam kegiatan ini adalah melalui beberapa tahap, yaitu: 1) Persiapan dan sosialisasi, 2) Realisasi program, dan 3) Evaluasi dan tindak lanjut. Hasil dari penelitian ini ialah terbentuknya anak-anak yang memiliki kreativitas, berbudi luhur serta karakter yang baik. Dengan terbentuknya anak-anak yang berkualitas di Kelurahan Kadipiro akan dapat memberikan pengaruh positif serta perubahan stigma negatif dalam pendidikan anak bagi kaum marginal di seluruh Indonesia, dan di Surakarta pada khususnya. Maka dari itu, dapat disimpulkan bahwa SGK (Sekolah Gencar Karakter) Upaya Pembentukan Karakter yang Kreatif dan Berbudaya Berbudi Luhur di Kadipiro dapat terwujud nyata di lingkup masyarakat.�Kata Kunci: karakter; kreatif; budaya; Sekolah Gencar Karakter�AbstractThe purpose of this activity is to grow the character of children who are creative and virtuous through the activities of "SGK (character Gencar school)" and give the children a container Kadipiro village to play, work and learn together Teachers and the local coral Taruna in the life of daily society in Kadipiro Village, Banjarsari District, Surakarta Solo Regency, Central Java province. The method that will be done in this activity is through several stages, namely: 1) Preparation and socialization, 2) Program realization, and 3) evaluation and follow-up. The result of this study was the formation of children with creativity, nobility and good character. With the formation of quality children in Kelurahan Kadipiro will be able to give positive influence as well as changes in the negative stigma in children's education for the marginal people throughout Indonesia, and in Surakarta in particular. Therefore, it can be concluded that SGK (the school of character Gencar) efforts to build to build creative and culturally-virtuous character in Kadipiro can be realized in real society.�Keywords: Character; Creative; Culture; Sekolah Gencar Karakter
The facilitates program for strengthening institutional capacity was carried out for the Tourism Awareness Group (Pokdarwis) in Benjor Village. Pokdarwis, which was named “Embun Cinde”, was only formed in 2019 and is expected to play an active role in managing one of the tourism potentials of Benjor Coban Cinde Village. Coban Cinde tourism is a mainstay waterfall tour in Benjor Village. Mentoring to strengthen institutional capacity was carried out with speakers and attended by around 35 participants, namely Pokdarwis members and Putri Langit members. Mentoring activities carried out in the form of socialization carried out face-to-face and then implementation in Pokdarwis management. The purpose of this assistance is to foster motivation among Pokdarwis members and increase knowledge about tourism management. The recommended result is the importance of Pokdarwis paying attention to the prerequisites as Pokdarwis members and developing the potential that exists in the village. The conclusion shows that the newly formed pokdarwis of Benjor village must learn a lot about tourism management strategies so that they continue to develop and care about the pokdarwis members themselves.Program pendampingan penguatan kapaisitas kelembagaan dilaksanakan untuk Kelompok Sadar Wisata (Pokdarwis) Desa Benjor. Pokdarwis yang diberi nama “embun cinde” ini baru dibentuk pada tahun 2019 lalu dan diharapkan dapat berperan aktif dalam mengelola salah satu potensi wisata yang dimiliki Desa Benjor coban cinde. Wisata coban cinde merupakan wisata air terjun andalan Desa Benjor. Pendampingan untuk penguatan kapasitas kelembagaan dilakukan dengan mendatangkan pemateri dan dihadiri oleh peserta yang berjumlah sekitar 35 orang yaitu anggota pokdarwis dan anggota putri langit. Kegiatan pendampingan dilaksanakan di dalam bentuk sosialisasi yang dilaksanakan secara tatap muka dan kemudian implementasi dalam manajemen Pokdarwis. Tujuan kegiatan pendampingan ini untuk menumbuhkan motivasi diantara anggota Pokdarwis dan menambah pengetahuan mengenai pengelolaan wisata. Hasil yang direkomendasikan adalah pentingnya pokdarwis memperhatikan prasyarat sebagai anggota pokdarwis dan melakukan pengembangan terhadap potensi yang ada di desa. Kesimpulannya menunjukkan bahwa pokdarwis desa benjor yang baru terbentuk ini harus banyak mempelajari strategi pengelolaan tempat wisata agar terus berkembang dan menumbuhkan sikap peduli wisata pada anggota pokdarwis itu sendiri.
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