Green marketing and purchase intention of green product: The role of environmental awareness

Krisdayanti, Krisdayanti; Widodo, Arief

doi:10.36407/jmsab.v5i2.588

Cited by 8 publications

(10 citation statements)

References 16 publications

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“…In addition, the findings imply that food and beverage firms in Lagos and Ogun States, Nigeria should evaluate their level of firm size before adopting ecopreneurship. The finding is in agreement withAxenbeck (2019), D'Amato and Falivena (2019); Edesiri et al (2016); Yook et al (2018);Krisdayanti and Widodo (2022) who argued that firm size is a negative, non-significant moderator of performance. The results support the theory that green initiatives may not be as successful in younger and smaller businesses due to a lack of capital, technology, and experience.…”

supporting

confidence: 88%

“…Although the heterogeneity analysis of same study indicates that this relationship is more significant in stated own enterprises. Krisdayanti and Widodo (2022), argue that firm size is a negative, non-significant moderator of performance. The results support the theory that green initiatives may not be as successful in younger and smaller businesses due to a lack of capital, technology, and experience.…”

Section: Organizational Performancementioning

confidence: 99%

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The Effect of Ecopreneurship on Organisational Performance as Moderated by Firm Size among Selected Foods and Beverages Manufacturing Firms in Lagos State and Ogun State, Nigeria

Balogun¹,

Adefulu²,

Makinde³

et al. 2023

JEFMS

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The efficiency and effectiveness of management in Food and Beverage Manufacturing Firms (FBMF) can be gauged by their organizational performance. Studies have shown that manufacturing activities in Nigeria have resulted in significant negative environmental consequences, such as degradation of natural environments, depletion of ozone layers, and the release of harmful substances. These outcomes have had a detrimental impact on the performance of Food and Beverage Manufacturing Firms, leading to reduced profitability, declining market share, low productivity, and sluggish sales growth. These outcomes suggest a lack of adequate implementation of ecopreneurship practices, including environmental expenditure, corporate environmental responsibility, non-adherence to environmental regulations, eco-innovation, and pro-environmental orientation. Furthermore, based on the reviewed extant literature, it was found that, prior literature gave little consideration to the moderating role of firm size on ecopreneurship and organisational performance nexus. Therefore, this study examined the effects of ecopreneurship on organisational performance of FBMF moderated by the firm size. This study adopted a quantitative approach. Using a survey research design, data were collected from a sample of 415 employees of 10 selected FBMF in Lagos and Ogun States, Nigeria. The respondents were selected using Simple random sampling technique. Hierarchical Multiple Linear Regression Analysis (HMLR) was used to test the hypotheses. The findings revealed that, at 0.05 significance level, ecopreneurship had significant effect on organizational performance of selected food and beverage manufacturing firms in Lagos and Ogun States, Nigeria (Adj.R2 = 0.86, F(5, 364) = 459.20, p < 0.05). And the effect of ecopreneurship on organisational performance was not significantly moderated by firm size (β = -0.00, ∆R 2 = 0.00, ∆F = 1.38, p > 0.05). By implication, the findings of this study emphasize the importance of ecopreneurship across all sizes of FBMF. Implementing ecopreneurship practices not only drives performance but also enhances sustainability efforts and provides a competitive advantage in the market. Based on the findings, it was recommended that management of selected FBMF in Lagos and Ogun States should continuously work on policies that can enhance their capacity to adopt environmentally friendly manufacturing processes, audit their existing ecopreneurship environment, identify vulnerable areas, and implement best practices.

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supporting

confidence: 88%

Section: Organizational Performancementioning

confidence: 99%

The Effect of Ecopreneurship on Organisational Performance as Moderated by Firm Size among Selected Foods and Beverages Manufacturing Firms in Lagos State and Ogun State, Nigeria

Balogun¹,

Adefulu²,

Makinde³

et al. 2023

JEFMS

View full text Add to dashboard Cite

show abstract

“…This is supported by the opinion of (Manongko, 2018), which states that the green marketing mix approach is believed to increase the integration of environmental issues in all aspects of company activities, from strategy formulation, planning, and preparation to production and distribution or distribution with customers to influence purchasing decisions. Based on this opinion, the research results (Krisdayanti and Widodo, 2022) state that green marketing has a vital role in influencing purchase intention. Companies that implement the concept of green marketing will undoubtedly be more sought after and favored by consumers, especially consumers who are selective in purchasing green products.…”

Section: Introductionmentioning

confidence: 94%

Research trends in green marketing and intentions to purchase: a bibliometric analysis

Ambarita,

Haniva,

Butar Butar

2024

JSSEW

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The recent rise of environmental issues requires business units to prioritize sustainability in their systems and products, including marketing. People are increasingly aware of environmental damage and strive to preserve the environment. In this case, several companies have come up with several environmentally friendly products and services. This study aims to determine the trend of previous research from 2006 to 2023 on how green marketing influences consumers’ intention to purchase green products and make recommendations for future research directions. The research method uses descriptive bibliometric analysis. Based on the result of data retrieved from the Scopus database, 94 recent scientific articles are used in this review which are then converted into RIS format and processed with VOSviewer. The main findings of this study are: (1) The research on green marketing and the intention to purchase a green product emerged in 2011 and has experienced rapid development in the last decade; (2) the number of authors, institutions, and countries producing research in this field is still very limited; (3) research collaboration has not been significantly established; (4) the most productive journals in this field is Sustainability (Switzerland); (5) there are four common themes discussed in the literature on green marketing and intention to purchase green products over the last 17 years: the concept of green marketing; green purchasing behavior and intentions; environmental awareness and consumer behavior in relation to green products; and the influence of green marketing and behavior of consumer to purchase green products. The findings are discussed and the authors conclude by proposing possible avenues for future research.

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“…In addition, consumers conduct a total evaluation regarding the performance of the product in terms of what they anticipated when purchasing it despite its high cost. Hence perceived value is a vital aspect in triggering a purchase intention for people whom care for the environment, generate high willingness to buy green goods as they satisfy their demand for products with beneficial features toward the environment (Krisdayanti, & Widodo, 2022).…”

Section: Perceived Valuementioning

confidence: 99%

Consumer Perception of Sustainable Shopping Bags and Its Effect on Their Purchase Intention: Case Study on Seoudi Market in Egypt

Halim

Tawifk

Sheikh

2022

MSA-Management Sciences Journal

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the paper aims to study the relationship between environmental concerns and subjective norms on consumers' perception towards green product and the factors that influences people's intention towards using them, especially sustainable shopping bag using survey data from 453 respondents. The study uses Chi-square test via Kruskal-Walis test to determine if the hypotheses were accepted or rejected. The existence of the relationship between variables was proven via the measuring of Spearman Correlation. The research indicated that there is a positive relationship between environmental concerns and consumers' perception of green products. Finally, the results show there is a confident relationship between the consumer's perception towards green products and purchase intention of green products. Based on the research findings, policy implications and suggestions to further promote shopping bags are discussed.

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Green marketing and purchase intention of green product: The role of environmental awareness

Cited by 8 publications

References 16 publications

The Effect of Ecopreneurship on Organisational Performance as Moderated by Firm Size among Selected Foods and Beverages Manufacturing Firms in Lagos State and Ogun State, Nigeria

The Effect of Ecopreneurship on Organisational Performance as Moderated by Firm Size among Selected Foods and Beverages Manufacturing Firms in Lagos State and Ogun State, Nigeria

Research trends in green marketing and intentions to purchase: a bibliometric analysis

Consumer Perception of Sustainable Shopping Bags and Its Effect on Their Purchase Intention: Case Study on Seoudi Market in Egypt

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