This article presents data on the shift in urban youth consumption patterns from offline shopping to online shopping, and data on the tastes of urban youths towards local branded products marketed through online shopping. The data in this article were obtained from the results of field studies in five cities and regencies, namely: Surabaya City, Malang City, Kediri City, Sidoarjo Regency and Jember Regency. The number of respondents surveyed was 500. The research data can be used by researchers who are interested in studying lifestyle and consumption behaviour of urban youth. The data on patterns of consumption behaviour of young people towards local brand products can also be used as a reference for local brand business people to develop their business development strategies if they are targeting at young people.
Kemajuan teknologi membuat banyak perubahan yang banyak menggeser dan menghilangkan fungsi pekerjaan serta institusi tertentu, tak terkecuali Perpustakaan. Menghadapi perkembangan jaman dengan kemutakhiran teknologi, perpustakaan harus meningkatkan layanan dengan menggunakan pendekatan emosional yang mampu mengikat pengguna (pemustaka) dan mempertahankan eksistensinya. Penelitian ini bertujuan untuk mencari hubungan pengaruh antara Emotional Branding terhadap loyalitas pengguna (pemustaka). Dengan menggunakan pendekatan kuantitatif-ekplanatif, berusaha menjelaskan hubungan antar variabel independen dan dependen. Penelitian ini menemukan bahwa terdapat adanya hubungan positif dan pengaruh yang signifikan antara emotional branding dan loyalitas.
This article highlights various forms of uncivil behavior among Indonesian students which may become the seed of conflict, including bullying, which reflect how fragile youth civility is. Civility and incivility are different yet linked concepts that manifest with complexity in schools and beyond. Anecdotal evidence of incivility among young people is present in various forums, including social media and news coverage. Based on a mixed-methods design of quantitative and qualitative research, this study shows that incivility, bullying, intolerant, and aggressive behavior are prevalent both within and beyond the school environment in Indonesia. However, these uncivil behaviors have not been addressed with a sense of urgency in the country. It is hoped that this article will shed some light on the seriousness of uncivil behavior among Indonesian youth, which requires close attention on the part of schools, policy-makers and society at large.
Shopee is one of the most popular online shopping (e-commerce) platforms in Indonesia compared to other similar platforms. This platform offers the same functionality and usability as its competitors but still tops the list of the most used ones. This study aims to explain the influential factors in determining the process of adoption and recommendation of the Shopee platform among students in Surabaya. The research method used in this research is quantitative-explanatory using the theory test of acceptance and use of technology (UTAUT2), and by using partial least squares structural equation modeling (PLS-SEM) data analysis, the research objects are students. The location chosen in this research is Surabaya City, which is one of the big cities that do a lot of online shopping in Indonesia. This study adds another variable that is rarely used, namely the habit variable. The data analysis used in this approach consists of two (2) evaluations, namely the evaluation of the measurement model, or outer model, and the evaluation of the structural model, or inner model. The construct in this study is a reflective construct, assessed by looking at the results of calculations for convergence validity, average variance extracted, and discriminant validity. The findings show that habits and perceived trust have an effect on behavioral intentions to adopt. This is what ultimately affects their desire to make a recommendation to other people in their social environment. Kata Kunci: (e-commerce), perceived trust, college student, behavioral intentions, UTAUT2 ABSTRAK Shopee adalah salah satu platform belanja online (e-commerce) yang paling popular di Indonesia dibandingkan dengan platform lain serupa. Platform ini menawarkan fungsi dan kegunaan yang sama dengan pesaingnya, namun tetap menampati urutan paling atas yang paling banyak digunakan. Penelitian ini bertujuan untuk menjelaskan faktor-faktor yang berpengaruh dalam menentukan proses adopsi dan rekomendasi platform Shopee pada kalangan mahasiswa di Surabaya. Metode penelitian yang digunakan di dalam penelitian ini adalah kuantitatif-eksplanatif dengan menggunakan uji teori penerimaan dan penggunaan teknologi (UTAUT2), dan dengan menggunakan analisis data Partial Least Square- Structural Equation Modelling (PLS-SEM.), objek penelitiannya adalah mahasiswa. Lokasi yang dipilih dalam penelitian adalah Kota Surabaya, yang merupakan salah satu kota besar yang banyak melakukan pembelian secara online di Indonesia. Penelitian ini menambahkan satu variabal lain yang masih jarang digunakan, yaitu variable kebiasaan atau habits. Analisis data yang digunakan dalam pendekatan ini terdiri dari dua (2) evaluasi yaitu evaluasi model pengukuran atau outer model dan evaluasi model struktural atau inner model. Konstrak dalam penelitian ini adalah konstrak reflektif, dinilai dengan melihat hasil perhitungan dari convergence validity, average variance extracted, dan discriminant validity. Temuan menunjukkan bahwa habits dan perceived trust berpengaruh terhadap behavioral intention to adopt. Inilah yang pada akhirnya mempengaruhi keinginan mereka untuk melakukan suatu rekomendasi kepada orang lain di lingkungan sosial mereka. Kata Kunci: (e-commerce), Kepercayaan konsumen, mahasiswa, Niat Perilaku, UTAUT2
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.