Data of the patterns of youth local brand product consumption through online shopping

Suyanto, Bagong; Subiakto, Henri; Srimulyo, Koko

doi:10.1016/j.dib.2019.103723

Cited by 10 publications

(8 citation statements)

References 3 publications

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“…Based on a questionnaire survey and analytic hierarchy process, Sun et al (2014) researched that online store reputation and product cost-effectiveness are vital factors that affect consumer online buying behavior [ 49 ]. Suyanto Bagong et al (2019) believe that young people are more susceptible to brand effects in the consumer group and therefore consume online [ 50 ]. The early studies of domestic and foreign scholars on online shopping tend to analyze the impact of webpage information, commodity information, and online shop reputation on consumer behavior.…”

Section: Resultsmentioning

confidence: 99%

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Yin

2021

Behavioral Sciences

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Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. Methods: This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Results: Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.

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Section: Resultsmentioning

confidence: 99%

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Yin

2021

Behavioral Sciences

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“…The populated region has a considerable impact on the online purchasing behaviour of working women for fashion items, impacting their tastes and shopping patterns. Access to physical stores and exposure to international fashion trends differ between urban and rural places (Suyanto, B., et al (2019). [137]).…”

Section: Inhabited Areamentioning

confidence: 99%

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

K.,

Aithal,

Panakaje

2023

IJMTS

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Purpose: This study examines how social media affects the fashion business, paying particular attention to how it modifies customer choices, attitudes, and perceptions. It looks at user-generated content, influencers, and other aspects of social media dynamics. The ultimate objective is to influence marketing strategies and business practices in the fashion industry and contribute to a greater grasp of the current customer landscape. The study provides insights into the intricate interactions between social media and consumers' purchasing behaviour in the context of fashion items by synthesizing the body of current literature and empirical data. Design/Methodology/Approach: This study is mainly based on secondary data collected from various published works, including Statista reports on Accessories, Footwear, and E-Commerce in India facts and figures: 2023, Digital 2023 India, Wazier Analysis: 2022, ecommerceDB: 2023, ECDB: Fashion Market in India: 2023, and India Retail and Ecommerce Trends Report 2022. The information was also collected from reputed journal articles from different research websites like Google Scholar, ResearchGate, Web of Science, and Taylor & Francis. Findings: The different reports and published work show that social media is an important tool not only for communication but also for businesses. It also found that social media is an inspirational source as well as a place for making online purchases or shopping destinations, emphasizing the static nature of the customer journey. Originality/Value: This study examines consumer purchasing behaviour online and the body of literature to help manufacturers, business owners, and retailers comprehend how social media affects consumer purchasing behaviour and create winning marketing plans that boost revenue and profits. Paper type: Review of Literature

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“…According to Lin et al (2020), this kind of open-ended question allows respondents to express their thoughts, perceptions and experiences freely but still focus on the topic of discussion. The study by Vespestad et al (2021), Suyanto et al (2019), andPriporas et al (2017) stated that consumers in the younger generations are no longer influenced by direct sales or marketing. Instead, they seek information about the brand, product and services in the market through technology platforms.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

Travel: A Conceptual Framework in Travel Protection Plan Subscription Behaviour among Millennials

Nasir¹,

Rahman²

2022

JCIS

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Due to evolving travel trends, safety and security in tourism have become a huge challenge for Malaysians. A series of accidents can drag travellers down to suffer from financial loss; thus, this demands essential coverage for protection during the trip. Despite that, the percentage of Malaysian travellers that subscribe to the Travel Protection Plan (TPP) remains low due to uninsured behaviour caused by a lack of awareness and knowledge, especially among millennials. This paper examines the literature that determines the grounded theories to identify factors that will engage more subscribers towards TPP through content analysis of past consumer behaviour studies. The systematic literature review used in the study shows that past literature has tapped into marketing, performance, sales, product, medical and law implementation areas but scarcely on behaviour areas. The authors proposed that actual behaviour among Millennial travellers can be understood using Decomposed Theory of Behaviour (DTPB) and Risk Perception Theory (RPT), which comprise two factors that influence the subscription behaviour, namely implicit and explicit attitude in TPP subscription. Finally, the article outlined the framework that would construct key strategies from the insight of travellers’ and practitioners' interviews in line with the proposed theories to understand the actual behaviour of subscription among Millennial travellers. The paper will be useful to researchers, market players and travellers to understand the importance of a Travel Protection Plan subscription before embarking on their journey.

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Data of the patterns of youth local brand product consumption through online shopping

Cited by 10 publications

References 3 publications

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

Multifaceted Impact of Social-Media: In the Context of Customers’ Fashion Products Buying Behaviour - A Comprehensive Review

Travel: A Conceptual Framework in Travel Protection Plan Subscription Behaviour among Millennials

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