PŘIBYL, M., STEJSKAL, L., DUFEK, O., ONDRÁŠKOVÁ, K.: Consumer behavior on the media market. Acta univ. agric. et silvic. Mendel. Brun., 2009, LVII, No. 6, pp. 225-234 The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the fi eld of marketing communication and contributes to the development of business environment. Due to its characteristics it is an ideal mean for multilingual communication and communication on international markets. The daily press is on the other hand a representative of traditional media. It is perceived by public as a more natural communication channel. The paper seeks an answer to the question which communication channel is more suitable to communicate with a particular target group -press or the internet. The paper tests the correlation between identifi cation factors and frequency of internet and press presence. Testing will be carried out by using a database obtained in a primary research conducted by the Department of Marketing and Trade at the Faculty of Business and Economics, Mendel University in Brno. Results published in the paper are part of research objective, id. code: 62156 48904 "The Czech Republic in the process of integration and globalization and the evolution of agrarian and service sectors in the new conditions of the European integrated market", thematic area 03 "The evolution of trade relationships regarding changes in a life style and purchasing be ha viour and changes of business environment in the process of integration and globalization" that is conducted with a fi nancial support of Ministry of Education, Youth and Sports. media, correlation testing, consumer behaviour, consumer identifi cation criteria, contingency analysis Address Ing. Martin Přibyl, Institut celoživotního vzdělávání, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 5, 613 00 Brno, Česká republika, e-mail: pribyl@mendelu.cz, Ing. Ladislav Stejskal, Ing. Ondřej Dufek, DiS., Ing. Klára Ondrášková, Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika,
TOUFAROVÁ Z., ONDRÁŠKOVÁ, K.: Development and changes in consumption expenditures of the population. Acta univ. agric. et silvic. Mendel. Brun., 2008, LVI, No. 6, pp. 167-176 The paper deals with development and changes in consumption expenditures of population. It uses secondary data to analyze consumption expenditures of EU-25 and the Czech Republic and concetrates on changes in the expenditure groups over the period of past years. Other part of this paper is devoted to primary data analysis. Primary data were obtained in a questionnaire survey. Primary data analysis is based on statistical methods and it investigates changes in the structure of consumption expenditures of households in relation to changes in household income. By using dependency analysis the paper verifi es dependency of surveyed groups of consumption expenditures and groups of households sorted by identifi cation characteristics. Additionally, also based on the primary research, the paper tries to fi nd out the way households allocate money surplus remaining a er covering all the adequate expenses.consumer, consumer behaviour, research, dependency analysis, consumption expenditures Consumer behaviour research enables better understanding and prognostication not only of subject of purchases but also of purchasing motives and purchasing frequency (Schiff man, Kanuk;2004).Except conventional conception of consumption being only instrument of satisfaction of basic needs, Solomon (2004) identifi es another four diff erent types of consumers' activities:consumption as an experience (emotive or es-• thetic reaction to product consumption), consumption as an instrument of integration • (usa ge and consumption of the product integrates us somehow to the society), consumption as a classifi cation scale (choice of • products infl uence the way how we are perceived by our environment and how we are ranged in society), consumption as a game. •Complex purchase process involves several decisions. A decision involves a choice between two or more alternative actions. The key process in consumer decision making is the integration process by which the knowledge is combined to evaluate two or more alternatives and select one. The outcome of the integration is a choice which is a decision plan to engage in one or more behaviours. Decision-making process occurs even for the impulsive purchases. This does not mean, however, that a conscious decision-making process occurs each time purchase behaviour is performed. Some be haviours become habitual. They are based on intentions stored in memory that were formed by some past decision-making process. When activated, these formerly stored intentions infl uence behaviour and additional decision-making process may not be neces sa ry. Some behaviours are not voluntary and are largely aff ected by environmental factors. For example, product displays or aisle placement determines how consumers move through stores.Consumer decision making is viewed as a problemsolving process. We focus on consumers' goals (desired ...
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.