The purpose is to examine the impact of technology acceptance model consisting of usefulness and ease of use on the intention to use, social influence and perceived risk consisting of physical and psychological risk on the intention to use, and examine its impact on behavior using mobile applications. Benefit, ease of use and social factors were considered as the critical factors in accepting and using a technology. However, mobile applications has limitation in consuming an online product or service. A total of 1383 questionnaires were obtained from respondents of online transportation service users in Jakarta, Bandung, Yogyakarta and Surabaya. Using PLS-SEM, it is found that the there are significant relationships between technology acceptance model, physical risk, intention and behavior using mobile applications, but no relationship between psychological risk and intention. This study also found that the influence of intention on behavior using mobile applications is dependent on perceived usefulness, perceived ease of use and perceived physical risk rather than perceived psychological risks.
E-commerce di Indonesia mengalami perkembangan yang pesat saat ini. Loyalitas pelanggan dalam bisnis online menjadi variabel yang dapat mempertahankan keberlangsungan hidup bisnis online khususnya pada e-commerce. Berbagai literatur ilmiah memperlihatkan beberapa faktor yang menjadi penentu loyalitas pelanggan diantaranya adalah kualitas pelayanan, kepuasan pelanggan dan kepercayaan merek.Penelitian ini bertujuan untuk menguji pengaruh kualitas pelayanan, kepuasan, kepercayaan merek terhadap loyalitas pelanggan. Metode pengambilan sampel dalam penelitian ini adalah purposive sampling. Survei dilakukan dengan cara menyebarkan kuesioner secara langsung pada pelanggan Aplikasi mobile Shopee di Banten. Jumlah sampel 200 pelanggan. Penelitian ini menggunakan teknik analisis regresi dengan bantuan software SPSS versi 23.Hasil penelitian ini membuktikan bahwa kualitas pelayanan berpengaruh secara signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh secara signifikan terhadap kepercayaan merek. Kepercayaan merek berpengaruh secara signifikan terhadap Loyalitas Pelanggan. Dengan demikian, agar dapat bertahan atau bahkan memenangkan persaingan dalam pasar online, setiap aplikasi mobile e-commerce harus dapat menjamin kualitas pelayanan, kepuasan dan kepercayaan pelanggan untuk dapat mempertahankan atau bahkan meningkatkan loyalitas pelanggan mereka. Kata kunci: Kualitas Pelayanan, Kepuasan pelanggan, Kepercayaan merek, Loyalitas Pelanggan, Aplikasi mobile E-commerce
This study aims to examine ease of use, facilitating conditions, technology security and compatibility on attitude and examine its impact on intention to use mobile payment in the pandemic Covid-19 era. This study uses a quantitative approach and survey methods in data collection process. The population of this study are individuals who use mobile payment during the Covid-19 pandemic in Indonesia, especially Gopay, Dana, OVO, LinkAja and Shopeepay users. The sample in this study was taken using purposive sampling technique. We obtained 290 respondents and analyzed by using partial leans square structural equation modeling (PLS-SEM). The results showed that ease of use, facilitating conditions and compatibility had a positive and significant effect on attitudes. Attitudes had a positive and significant effect on the intention to use mobile payment. This study did not find a significant effect of technology security on attitudes.
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