Mergers, frequent and disruptive business practices, are increasing in the U.S. and abroad. A qualitative inquiry of a newly‐merged travel agency revealed six acculturation themes: identity, reputation, leadership, membership, information, and appearance. These themes suggest an acculturation agenda for the long period of turmoil that follows a merger.
Although the “role” of the counselor is a current issue of concern, counseling literature has largely neglected role theory. Recent articles are criticized for untenable positions in defining counselor roles and functions. Role theory is discussed and the terms role, role perception, and role expectation are introduced. The fact that role enactment is an interactive process is emphasized, thereby rendering meaningless any attempt toward “militancy” on the part of any professional group in the attempt to define roles. The process of change in role expectations and role enactment is discussed and certain strategies of change are suggested. Sources of role conflict are identified. Finally, it is suggested that there can never be, nor should there be, a single definition of what a counselor should do or should be since counselor roles are embedded within a particular social context.
Little attention has been paid to the role performance of counselors in the college decision process. This study surveyed 270 college freshmen at a northeastern university in an attempt to explore the activities of their high school counselors in college admissions. The students came from 233 institutions of secondary education. Among the findings were: ( 1) the high sohool counselor has increased in Importance and in potential influence in the college-choice process; (2) the helping activities of counselors were for the most part active and direct; (3) the expectations of the students for the counselor were for active involvement by the counselor; and (4) in some cases, the counselor played a restricting role in the process of college selection.
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