Concern about attrition of college students has often led to recommendations that more counseling be supplied to entering freshmen.In the present study, student response to pre-enrollment counseling programs suggests that freshmen are able to consider only informational aspects of their entering status.T h e niimber of students requesting preenrollment coiinseling varied inversely with the amount of such inforniation available outside of counseling conferences. A s long as universities make it incumbent upon the student to adjust to the institution, the student rvho is not emotionally "bound" to attending a particular college will be seen as needing counseling although the opportunify for such cour~seling roil1 be illusory. Institutional changes, as well as student changes, must be encouraged if the oppoi-tuni/y for counseling is to become a reality. THOMAS H. LYNCH and ROBERT P. MONTABA are both Assistant Directors for the Department of Student Counseling at the IJnivetsity of 7.Yisconsin-Milwaukee. This article is partiall) Iiased on the program entitled "The Selective Effects of Different Pre-Eiiiollinent Coiinseling Programs 011 Entering Freshmen" held at the 1968 APGA Convention,