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The current global health and economic crisis caused by COVID-19 has opened the possibility to adopt the B Corp model and focus more on the person. Based on grounded theory, we have examined 147 organizations from 14 countries listed at the B Corp Directory for Latin America. Latin American B Corps have traits linked to familyrelated issues that are distinct from other B Corps located in different continents. Our main findings are that B Corps develop a more inclusive and sustainable economy to benefit society, go beyond the notion of CSR, and move away from traditional companies, as B Corps combine social development and economic growth.

The Economics of Happiness is one of the research areas of greatest growth in recent years. Throughout this work, a venture based model in which satisfaction of Spanish entrepreneurs with their professional life is performed. We analyze the responses of 9,989 entrepreneurs using data from the Global Entrepreneurship Monitor (GEM), and six hypothesis are discussed. The results show that, for the Spanish case, there is a strong consistency in the results the opportunity entrepreneurs present greater satisfaction than necessity entrepreneurs.

El programa “Pueblos Mágicos” en México tiene como objetivo garantizar la sostenibilidad turística del territorio para combatir la pobreza, preservar el rico y único patrimonio cultural e histórico existente y promover la inclusión de la población indígena. Según datos del CONEVAL (2017), más de 55,3 millones de personas viven en pobreza (46,2% de la población) y cerca de 11,4 millones están en pobreza extrema en México. Sin embargo, el Pueblo Mágico de Tequila, del estado de Jalisco, es una excepción, por lo que el objetivo de esta investigación será analizar las causas de este triunfo. Para ello se utiliza una metodología cuali-cuantitativa basada en la técnica de la observación y el análisis de contenido para analizar la sostenibilidad turística de la población. Se realiza, además, un análisis DAFO para tener así un análisis holístico del tema a analizar. Las principales conclusiones son: [1] Dados los buenos resultados conseguidos, se ha de continuar con la política de protección tequilera siguiendo una doble perspectiva público-privada; [2] La excesiva protección del tequila evita el desarrollo de otras bebidas destiladas dentro de la región; [3] La producción y la comercialización del tequila contribuye a la sostenibilidad del turismo gastronómico y de naturaleza en la región tequilera; y [4] El tequila constituye una pieza clave dentro de la Política Turística de México al 2040, lo que garantiza su continuidad y evita el fortalecimiento de bebidas sustitutivas al tequila.

After the UN’s adoption of 17 Sustainable Development Goals in 2015, it became clear that the relationship between sustainability and entrepreneurship was an area for re-examination. Traditional measures of entrepreneurial success rested largely on economic indicators; observatories like the Global Entrepreneurship Monitor (GEM) extended them, including cultural and social indicators. There is now a real need to measure and analyze the relationship between sustainable entrepreneurship and eco-innovation and drive positive economic activity outcomes, sustainable development, and social welfare. For GEM’s consideration, this paper proposes a reimagined tool by which to measure sustainable entrepreneurship and eco-innovation in businesses and assess their level of alignment with UN SDGs. Specifically, it presents a new measurement method, incorporating, but simplifying, a complex range of variables, which can be crystallized into a set of items (questions) to determine businesses’ commitment to entrepreneurship sustainability—social, economic, and environmental. The results can be cross-referenced with other relevant variables, and indicators proposed by the UN, to determine what causal or explanatory relationships might or might not exist. The proposal represents a valuable extension to existing data gathering tools, and will be of use to researchers and practitioners in the field of entrepreneurship—especially as its sustainability credentials and environmental impact are in the spotlight.

Most of the nations forming the Eurozone are hoping to boost entrepreneurship as one of the leading elements for job creation, innovation, and wealth to overcome the economic crisis. However, the quality of the entrepreneurial activity changes when qualified initiatives tend to impact on the economic development, while non-vocational-driven entrepreneurship has a null or little impact on the economy. This research analyzes the average quality of the Eurozone entrepreneurial activity driven by innovation before and after an economic crisis. The primary results of this chapter are (1) the quality of the entrepreneurial activity increases when there is a public-private collaboration to foster entrepreneurship, and (2) long-term unemployment generates necessity entrepreneurship and diminishes entrepreneurial quality.

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