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While interest in the concept of corporate reputation has gained momentum in the last few years, a precise and commonly agreed upon definition is still lacking. This paper reviews the many definitions of corporate reputation present in the recent literature and categorizes these definitions based on their similarities and differences. The purpose of the study is to review, analyze and evaluate prior definitional statements of corporate reputation. The analysis led us to conclude that the cluster of meaning that looks most promising for future definitional work uses the language of assessment and specific terms such as judgment, estimation, evaluation or gauge. Based on this review work and a lexicological analysis of the concept of reputation, we propose a new definitional statement that we think adds theoretical clarity to this area of study. The statement defines corporate reputation more explicitly and narrowly and distinguishes this concept from corporate identity, corporate image and corporate reputation capital. It is our hope that this study and the resulting definition will provoke further scholarship devoted to developing one voice when it comes to corporate reputation as a concept. Corporate Reputation Review (2006) 9, 26 -38.

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T his paper uses case studies and survey data to explore the relationship between organizational culture and effectiveness. The results provide evidence for the existence of four cultural traits-involvement, consistency, adaptability, and mission-and indicate that these characteristics are positively related to perceptions of performance as well as to objective measures such as return on assets and sales growth. Organizational culture is found to be measurable and to be related to important organizational outcomes.

This is a short story about the two minds of Mike Armstrong, Dialectical Marxist Theory's romantic "everyman " and Critical Theory's "anti-hero." The story contrasts day and night versions of Armstrong's worklife as a skilled operator in the control room of a large phosphate plant located in Tampa, Florida. The two versions are presented to illustrate theoretical descriptions of psychic processes engaged when human actors confront an alien world and make sense of it. Alternative forms of subjective alienation, relied consciousness (drawn from Critical Theory), and reflective militancy (drawn from Dialectical Marxism) are developed as deep psychic states through which meaning is constructed in the world. It is proposed that subjective alienation is shaped by mythical forces in the broader symbolic environment and that it profoundly conditions actions and attitudes. Its importance in understanding organizational behavior and the practice of humanistic management is discussed in terms of human meaning-making processes.

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