What motivates the participation in collaborative consumption, a part of the economy that will move 300 billion dollars by 2025? The literature presents external factors to the consumer as a form of incentive or limitation, such as economic opportunity, search for a sustainable society or emergence of a marketplace with no regulations. A few quantitative articles focused on understanding this access phenomenon, by analyzing the consumer as the main subject of research.However, it is possible to analyze this behaviour in the light of a theory that has not yet being explored within the collaborative consumer literature: The Construal Level Theory (CLT). This article aims to demonstrate that CLT presents a plausible explanation for adoption and access to collaborative consumption. The CLT's main idea is that consumers develop their interpretations on two levels: a higher one, focused on more abstract and simple situations; and a lower one, where judgments are conducted more concretely and complexly. Studies on CLT have shown that attitudes are usually constructed at high levels of interpretation, while behaviour is interpreted within lower levels. We propose that collaborative consumption can be reflected by consumers' high or low levels and so defining the consumer's behaviour in this context. K E Y W O R D S behaviour, construal level theory, dimensions, sharing economy
This paper investigates the transaction decoupling phenomenon in purchase and consumption of football match tickets. The theoretical approach describes several economical constructs behind individual decision-making behaviour, including sunk costs, mental accounting and coupling. Results indicate that people who buy bundled tickets are less likely to use their tickets than those who purchase individual ones. Furthermore, the phenomenon proved to be a valid theory in an actual Brazilian football ticket purchase and consumption scenario, confirming that rational elements can also be part of sports consumption. Thus, it can be stated that the type of purchase (bundle or single tickets) influences consumer decision-making.
PurposeThe purpose of this research is to relate the characteristics transferred from teaching into simulation-based learning in nursing by highlighting how they are presented and, thus, focus on more assertive pedagogical actions in higher education.Design/methodology/approachThe research was performed in the Brazilian context through a survey, and the data were analyzed by the structural equation modeling.FindingsThe results show meaningful relationships for the four factors that are impacted by simulation-based learning: clinical reasoning for decision-making, patient safety, self-confidence and knowledge.Practical implicationsThis research identified the importance of simulation as an alternative to improving the teaching–learning process, and it can contribute to structuring the nursing program curriculum and other training zones, by enabling the inclusion of new methodological modalities.Originality/valueThe simulation strategy becomes a differential tool in the integration between theory and practice, especially in the nursing program, and promotes teamwork, leadership and communication, self-confidence, critical thinking, clinical reasoning, priority management, decision-taking and conflict management.
Objetivo - entender como as pequenas empresas localizadas em um parque tecnológico fazem uso de ações estratégicas e ferramentas de marketing digital para promover seus negócios.Metodologia/abordagem - sistematizou-se uma coleta de dados exploratória com abordagem qualitativa através de entrevistas em profundidade com empresários do parque tecnológicoPrincipais resultados - A pesquisa demonstrou que os empreendedores apresentam dificuldades na formação e execução de estratégias de marketing digital. O conhecimento que cada empreendedor tem de cada ferramenta tem reflexos no uso que ele faz das ferramentas disponíveis.Contribuições teóricas/metodológicas - Construiu-se um framework demonstrando de que forma as pequenas empresas executam suas estratégias de marketing digital do papel que o conhecimento das ferramentas e métricas tem no uso e nas ações executadas pelas organizações.Relevância/originalidade - Viu-se a oportunidade de entender como empresas inseridas em ambientes de inovação utilizam as diversas ações estratégicas que o marketing digital oferece e como elas realizam o devido monitoramento das ações realizadasContribuições sociais / para a gestão - A partir do trabalho, os gestores de pequenos negócios podem reconhecer quais são as barreiras que encontram para execução de estratégias de marketing digital e buscarem soluções para superar esses desafios, à luz do seu conhecimento e potenciais reflexos nos negócis.
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