“…Putting the dichotomy between sports management and sports economic research aside, these few behavioral studies can be structured along multiple lines, including, for example, the market (e.g., Brazil: Sampaio et al, 2015;Scotland: Allan & Roy, 2008;United States: Putsis & Sen, 2000) or the sport under investigation (e.g., American Football: Zuber & Gandar, 1988), and the chosen methodological approach -in particular, the distinction between whether the data captures aggregated (e.g., Schreyer, 2019) or disaggregated (e.g., Schreyer et al, 2016), i.e., individual, spectator behavior decision-making. Further, content-wise, the existing literature has provided first insights on both the antecedents (e.g., Schreyer et al, 2019), and the potential consequences, most notably season ticket churn (e.g., McDonald, 2010;McDonald & Stavros, 2007;McDonald et al, 2014) of spectator no-show behavior.…”