Pertumbuhan Industri Kosmetik Indonesia bertumbuh secara positif setiap tahunnya. Tujuan dari penelitian ini adalah mengidentifikasi karakteristik demografis pengguna kosmetik merek asing. Penelitian ini menggunakan pendekatan deskriptif-konklusif dengan menggunakan pengumpulan data yang bersifat multi cross-sectional. Data penelitian ini diperoleh menggunakan survei kuesioner yang disebar di Surabaya dan menghasilkan 473 responden pengguna kosmetik aktif yang pernah menggunakan kosmetik merek asing. Hasil dari penelitian ini menunjukkan karakteristik demografi yang ada pada pengguna kosmetik aktif yang pernah menggunakan kosmetik asing.
Abstrak-Industri perawatan kulit di Indonesia mengalami peningkatan pada beberapa tahun terakhir. Saat ini terdapat produsen penyedia skincare yang menggunakan konsep positioning ramah lingkungan, antara lain The Body Shop, Innisfree, Kiehl's, dan L'Occitane. Penelitian ini dilakukan untuk mengidentifikasi atribut yang menjadi pertimbangan konsumen dalam membeli produk green skincare. Desain penelitian yang digunakan adalah deskriptif. Pengumpulan data dilakukan menggunakan kuesioner online yang disebarkan kepada 215 sampel yang memiliki kriteria perempuan, berdomisili di Surabaya yang membeli produk green skincare dari salah satu merek penyedia green skincare yang disebutkan. Penelitian ini menemukan bahwa konsumen bersikap positif pada atribut keamanan, kinerja produk, bahan baku alami yang digunakan, kesesuaian harga dengan kualitas, bebas uji hewan, dan brand image. Maka dari itu, pemasar dari merek penyedia green skincare perlu untuk memasarkan produk skincare yang berfokus pada tingkat kepentingan atribut skincare antara lain dengan Memberikan informasi terkait alergen yang mungkin terjadi pada kemasan dan website merek penyedia skincare untuk memastikan keamanan produk pada konsumen dan bekerjasama dengan beauty vlogger untuk melakukan ulasan pada produk skincare sehingga konsumen akan lebih tertarik dalam melakukan pembelian skincare. Kata Kunci-Atribut produk, Green skincare, Multiatribut Fishbein, Sikap Konsumen.
Tourism has been selected as one of the strategic sectors to reach Indonesia sustainable development goals. Land, marine, cultural, and other type of tourism have been developed, but importantly, Indonesia tourism development has been driven mostly by government strategic decision, as it relates with infrastructure. Although Indonesia is a country with the third longest coasts in the world, however, the coastal tourism is less developed. Beside infrastructure, coastal tourism is more complex because it relates to access of both land and water, with more diverse community. The tourism management study stresses that development indicators are necessary to manage the process of shifting one economy, such as fishing or farming village, toward sustainable
PurposeTeams and teamworking has now become a common form of work structure in most organisations, including facilities management. The human interactions which occur when people work together in groups is still problematic. In this study human factors are identified and the purpose of this paper is to establish the level of importance of each factor involving specialised teams within a manufacturing environment.Design/methodology/approachA quantitative study was undertaken at a number of manufacturing plants which were using the process: team‐based cellular manufacturing. Managers, team leaders, and operators involved with manufacturing cells were targeted to evaluate the various human related factors associated with these teams.FindingsFrom the nine human factors evaluated, three factors: “communication”, “teamwork”, and “training” were identified as being key to the day‐to‐day success of team‐based cellular manufacturing. Some notable differences were observed when comparing the data between countries.Research limitations/implicationsThis study adds to the limited research which has been conducted on the human aspects of socio‐technical processes. Further work is required to enhance understanding of key human factors.Practical implicationsFor practitioners involved with manufacturing cells, the study provides an understanding of the key areas towards which attention and resources can be channelled.Originality/valueWhile the study provides valuable insights into a socio‐technical process in manufacturing, the findings are also very useful to management practitioners who are attempting to manage and improve the effectiveness of teams and teamwork.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.