Analisis Deskriptif Pengguna Kosmetik Aktif di Surabaya

Navitasari, Nabila; Gunawan, Janti; Persada, Satria Fadil

doi:10.12962/j23373520.v7i1.28692

Cited by 3 publications

(5 citation statements)

References 3 publications

(5 reference statements)

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“…Based on the results of the study, it was found that face powder and lipstick products were the most-used and the most-purchased cosmetic category by consumers with a percentage of 72% in face powder products and 70% in lipstick products. This result was in line with three research findings as described below [11,16,20].…”

Section: Discussionsupporting

confidence: 93%

“…Meanwhile, the psychological motives that make cosmetic consumers switched brands were curiosity, variety-seeking, and need for novelty. This result was also in line with a study conducted by Navitasari, Gunawan, and Persada in 2018, of which 38.90% cosmetic consumers in Surabaya were also found to performed brand switching when they felt incompatible with the previous brand [20].…”

Section: Post-purchase Behavior: Brand Switching and Multibrand Loyaltysupporting

confidence: 91%

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Consumption Patterns and Cosmetic Consumer Brand Loyalty

Fadhilah¹,

Ayriza²

2020

Proceedings of the 2nd International Seminar on Guidance and Counseling 2019 (ISGC 2019)

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This study aims to describe the tendency of consumption patterns and brand loyalty of the cosmetic consumers in Yogyakarta. This research is a preliminary study for further research which aims to find out a dynamic model of cosmetic consumer loyalty. This research applied quantitative approach with survey method. The research involves 50 female cosmetic consumers that fulfills the inclusion criteria: a) respondents must be active consumers of cosmetic products (indicated by cosmetic purchasing behaviors at least once in the past six months), b) living in Yogyakarta, c) aged between 16 up to 30 years. The data were collected by distributing online questionnaires with open-ended questions and were analyzed using quantitative descriptive technique. The results showed that: (1) face powder and lipstick are the most-used and mostpurchased cosmetic products by consumers, (2) 50 percent of cosmetic consumers intended to keep using their current brand, 34 percent of them switched brands, and 4 percent others used multi-brands, and (3) 88 percent of face powder and lipstick consumers switched brands more than twice because of curiosity, variety-seeking, looking for the best value product, incompatible cosmetic formula on their facial skin, poor quality, poor performance of previous brands, and the lower price of products from other competitors.

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Section: Discussionsupporting

confidence: 93%

Section: Post-purchase Behavior: Brand Switching and Multibrand Loyaltysupporting

confidence: 91%

Consumption Patterns and Cosmetic Consumer Brand Loyalty

Fadhilah¹,

Ayriza²

2020

Proceedings of the 2nd International Seminar on Guidance and Counseling 2019 (ISGC 2019)

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“…The results of the age frequency distribution of respondents in this study were 68% aged 17-25 years. Where this age is the age range of late adolescence and technology and cosmetic trends are developing a lot among teenagers [5].…”

Section: Data Collectionmentioning

confidence: 99%

“…From these results, 11% of respondents used a facial wash product with the Ms.Glow brand (Figure 1). Brands have a very important role in the consumer decision-making process [5] Ms Glow is a very famous brand in Indonesia. In addition to prioritizing consumer comfort, the company is very concerned about the safety and quality of the ingredients used in MS Glow products, this is evidenced by the existence of halal certification and certification on MS Glow products so that they can attract consumers to use these products [7].…”

Section: Respondent Demographic Datamentioning

confidence: 99%

Pharmacist Knowledge Level About the Selection of Facial Wash

Titani

Nuraini

Rahmasari

2022

Kme

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Cosmetics are materials or preparations made to be used on the outside of the human body (such as on the hair, nails, lips, epidermis, and external genital organs), on mucous membranes, with the aim of cleaning, perfuming, changing the appearance, and/or maintaining and protecting the body’s condition. Facial soap is a type of cosmetics that tends to be widely used by the public to clean the face from various impurities that come from the environment. In choosing cosmetics such as a facial wash, people must have basic knowledge about the products. This study aimed to determine the level of knowledge of pharmacists about the selection of facial wash and the relationship between the level of knowledge and the selection of facial wash. This was a descriptive analytical study. Purposive sampling was used to recruit 75 people. Data retrieval was with a questionnaire that has been validated, and data were analyzed using the Chi-square test. It was found that 84% of the respondents had good knowledge in the pretest and 97.4% on the posttest. A significantly influential factor affecting the reason for using a particular facial wash was seeing information on how to use it on the packaging (p = 0.001). Keywords: pharmacist, facial wash, knowledge

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“…Kurangnya pengetahuan akan bahaya penggunaan pemutih kulit wajah yang berlebihan dan ketidaktahuan bahanbahan yang digunakan sebagai pembuat pemutih kulit wajah ini, menjadikan pemutih kulit wajah masih sebagai kebutuhan yang harus dipenuhi. (7) Penelitian ini sejalan dengan penelitian Syam (2017) yang menunjukkan bahwa pada range umur antara 17-22 tahun yang memakai krim pemutih sebanyak 32 orang (35.56%) dan 23-55 tahun sebanyak 58 orang (64.44%). Dari range umur tersebut yang paling banyak menggunakan krim pemutih range umur antara 23 -55 tahun.…”

Section: Pembahasanunclassified

Gambaran Karakteristik Penggunaan Krim Pemutih pada Ibu Hamil di RSIA Sitti Khadijah 1 Makassar

Wajuanna¹,

Arman²,

Abbas³

2021

WoPHJ

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Angka kejadian efek samping kosmetik cukup tinggi di Indonesia, terbukti selalu dijumpainya kasus efek samping penggunaan kosmetik. Ibu hamil di RSIA Sitti Khadijah 1 Makassar mayoritas masih menggunakan krim pemutih pada masa kehamilan yang diketahui dapat menimbulkan efek, baik jangka pendek maupun jangka panjang bagi ibu hamil sendiri bahkan bayi yang ada di dalam kandungannya. Tujuan penelitian ini adalah untuk mengetahui gambaran karakteristik penggunaan krim pemutih pada ibu hamil. Jenis penelitian deskriptif dengan pendekatan kuantitatif. Populasi dan sampel penelitian ini adalah ibu hamil pengguna krim pemutih dengan usia kandungan trimester 3 di RSIA Sitti Khadijah 1 Makassar, dengan total sampel sebanyak 40 ibu hamil. Hasil penelitian menunjukkan, umur ibu hamil pengguna krim pemutih mayoritas berumur 24-25 tahun sebanyak 25%, usia kandungan ibu hamil mayoritas 9 bulan sebanyak 77.5%, frekuensi penggunaan krim mayoritas ≥ 2 kali sehari sebanyak 52.5%, volume krim yang digunakan mayoritas <30 gram sebanyak 40%, mayoritas ibu hamil menggunakan krim selama 24 bulan sebanyak 35.0%, efek penggunaan krim yang dialami oleh ibu hamil mayoritas berdampak positif sebanyak 25%. Kesimpulan yang diperoleh dari penelitian ini adalah bahwa umur ibu hamil dari total 40 responden, mayoritas ibu hamil berumur ≤ 30 tahun sebanyak 28 (70%), mayoritas usia kandungan 9 bulan sebanyak 31 (77.5%), frekuensi pemakaian krim mayoritas menggunakan krim ≥ 2 kali sehari sebanyak 25 (62.5%), mayoritas volume krim 30 gram sebanyak 16 (40%), mayoritas ibu hamil menggunakan krim selama 24 bulan sebanyak 23 (57.5%), efek penggunaan krim yang dialami mayoritas berdampak positif sebanyak 10 (25%). Disarankan untuk ibu hamil agar lebih berhati-hati memilih kosmetik pemutih yang akan digunakan

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Analisis Deskriptif Pengguna Kosmetik Aktif di Surabaya

Cited by 3 publications

References 3 publications

Consumption Patterns and Cosmetic Consumer Brand Loyalty

Consumption Patterns and Cosmetic Consumer Brand Loyalty

Pharmacist Knowledge Level About the Selection of Facial Wash

Gambaran Karakteristik Penggunaan Krim Pemutih pada Ibu Hamil di RSIA Sitti Khadijah 1 Makassar

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