Immersive virtual environment (IVE) technology has great promise as a tool for basic experimental research in psychology. IVE technology gives participants the experience of being surrounded by the computer-synthesized environment. We begin with a discussion of the various devices needed to implement immersive virtual environments, including object manipulation and social interaction. We review the benefits and drawbacks associated with virtual environment technology, in comparison with more conventional ways of doing basic experimental research. We then consider a variety of examples of research using IVE technology in the areas of perception, spatial cognition, and social interaction.

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This paper integrates the motivational states of challenge and threat within a dual processing perspective. Previous research has demonstrated that individuals experience a challenge state when individuals have sufficient resources to cope with the demands of a task (Blascovich et al., 1993). Because the experience of resource availability has been shown to be associated with superficial processing (Garcia-Marques and Mackie, 2007), we tested the hypothesis that challenge is associated with superficial processing in two persuasion experiments. Experiment 1 revealed that inducing attitudes of participants in a challenge state was not sensitive to the quality of arguments presented. Experiment 2 demonstrated that the effect occurs even when task engagement, manipulated by the presence (vs. the absence) of a task observer (Blascovich et al., 1993), is high. The implications of these results for the biopsychosocial model model and the cognitive and motivational literature are discussed.

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