Everyone hope they have a good quality of life and also have standard on own quality of life, including entrepreneurs. Quality of life can cover all aspects of life, like spirituality and life satisfaction. This study aimed to determine whether there is an influence of spirituality and life satisfaction on quality of life of young entrepreneurs. The subject was 384 of young entrepreneurs spread almost all over in Indonesian that aged 20-40 years old. Data was collected using Questionnaire that was adapted with process one way translation, including Spirituality Scale developed by Delaney, Satisfaction with Life Scale (SWLS) developed by Diener, Emmons, Larsen, & Griffin, and WHOQOL-BREF developed by WHO, that was distributed through a group of young entrepreneurs such as Indonesian Young Entrepreneurs Association, Muslim Indonesia Entrepreneur Network, and Junior Chamber International Indonesia. Multiple regression technique was used to analyze the data. The results concluded that spirituality and life satisfaction have a significant effect to quality of life on young entrepreneurs.Keywords: life satisfaction, quality of life, spirituality, young entrepreneurs. AbstrakSetiap orang pasti menginginkan kualitas hidup yang baik dan juga memiliki standar tersendiri mengenai kualitas hidupnya, begitu pun dengan wirausahawan. Kualitas hidup dapat mencakup semua aspek kehidupan yang tidak terlepas dari unsur spiritualitas dan kepuasan hidup. Penelitian ini bertujuan untuk mengetahui apakah ada hubungan spiritualitas dan kepuasan hidup (life satisfaction) terhadap kualitas hidup (quality of life) pada wirausahawan muda. Subjek penelitian ini adalah wirausahawan muda yang tersebar hampir di seluruh Indonesia yang berusia 20-40 tahun sebanyak 384 subjek. Alat ukur yang digunakan adalah kuesioner yang diadaptasi dengan proses one way translation, diantaranya Spirituality Scale yang dikembangkan oleh Delaney, Satisfaction with Life Scale (SWLS) yang dikembangkan oleh Diener, Emmons, Larsen, & Griffin dan WHOQOL-BREF yang dikembangkan oleh WHO. Data dikumpulkan melalui kelompok wirausahawan muda seperti Himpunan Pengusaha Muda Indonesia, Jaringan Pengusaha Muslim Indonesia, dan Junior Chamber International Indonesia. Teknik analisis regresi berganda digunakan dalam analisis data. Dari hasil analisis data, dapat disimpulkan bahwa spiritualitas dan kepuasan hidup berpengaruh signifikan terhadap kualitas hidup pada wirausahawan muda.Kata kunci: kepuasan hidup, kualitas hidup, spiritualitas, wirausahawan muda
This research is in the area of consumer behavior. Many of these factors can be confusing for company to map consumer behavior into its target market. Therefore, the purpose of this study was to determine the factors influencing consumer behavior transactions in social media. This research using qualitative method. Our subjects involved 5 consumers who make transactions in social media. Techniques of data collection is done by observation and structured interviews, while the data collection tool used as interview guides and recorder. Based on the results it was found that four of these factors influence consumer behavior in social media, in the cultural factors such as between consumers and sellers adjust to each other in the language selection, social factors such as testimonials, offer from a friend, how the seller described the product, personal factors such as convenience at shopping (even when in the bathroom), while psychological factors such as discounts, product packaging and delivery speed. Keywords: customer behavior; social mediaAbstrak: Banyak faktor yang membingungkan perusahaan dalam memetakan perilaku konsumen yang menjadi targetnya. Penelitian ini berupaya menggambarkan faktor-faktor yang memengaruhi perilaku transaksi konsumen di media sosial. Metode yang digunakan adalah kualitatif yang melibatkan sebanyak 5 orang dengan karakter telah sering melakukan transaksi belanja lewat media sosial. Teknik pengambilan data dilakukan dengan observasi dan wawancara terstruktur. Hasil penelitian menunjukkan, ada tiga faktor yang memengaruhi perilaku konsumen di media sosial. Pertama, faktor budaya seperti antara kesesuaian bahasa antara konsumen dan penjual, faktor sosial seperti testimonial, tawaran dari teman, cara penjual mendeskripsikan produk. Kedua, faktor pribadi seperti kemudahan berbelanja. Ketiga, faktor psikologis seperti diskon, waktu pengiriman, dan pengemasan produk. Kata kunci: perilaku konsumen; sosial mediaMedia sosial telah memberikan peluang baru bagi konsumen terlibat dalam interaksi sosial di internet (Hajli & Nick, 2013). Menurut Zarella (2010), pada dasarnya media sosial __________ Korespondensi mengenai isi artikel ini dapat dilakukan melalui
Penelitian yang membahas tentang kepribadian merek dan fenomena electronic word of mouth masih sangat menarik untuk ditelaah. Studi ini meneliti peran electronic word of mouth dan kepribadian merek terhadap keputusan pembelian khususnya dalam konteks pembelian produk kosmetik merek lokal. Partisipan dalam penelitian ini terdiri dari 439 perempuan berusia 20-34 tahun yang minimum telah membeli produk kosmetik merek lokal (Make Over) sebanyak satu kali. Untuk mengukur electronic word of mouth digunakan alat ukur electronic word of mouth scale, sementara kepribadian merek diukur dengan brand personality scale, dan keputusan pembelian diukur dengan alat ukur keputusan pembelian. Hasil penelitian menunjukkan variabel kepribadian merek dan electronic word of mouth baik berdiri sendiri ataupun secara bersama-sama mempunyai peran yang sangat kuat memprediksi keputusan pembelian pada merek kosmetik lokal. Hal ini menggambarkan pentingnya merek kosmetik lokal membangun kepribadian merek yang kuat dan menggunakan pesan viral dari mulut ke mulut pada media digital untuk mempengaruhi keputusan pembelian pada konsumennya.
The study aimed to adapt and analyze the factor structure of the scale of self-compassion in the Indonesian language. The initial steps included back-to-back translation, focus group discussion and expert judgements. From this procedure, thirteen additional items were added to the original self-compassion scale. The thirty-nine final items were tested to 483 samples from three different groups (undergraduate students, young and adult, mid and late adult). Findings support self-compassion as total score and six sub scale score based on ESEM bi factor analysis. However based on the overall results, for Indonesia uses, the authors suggested the structure data of self-compassion scale is a hierarchical two-factors model with the final items of this scale are 35 items, where the two factors are positive aspect and negative aspect. The positive dimension had 0.901 of Cronbach’s Alpha reliability and the negative dimension had 0.913 of Cronbach’s Alpha reliability. The positive one consists of self-kindness, common humanity, and mindfulness. Meanwhile, the negative one consists of self-judgement, isolation, and over-identification.
<p><strong>Abstract:</strong> As changes in purchasing behavior from conventional stores into online stores, fundamental things in consumer psychological processes such as quality perceptions and trust levels need to be reexamined. This research tries to know the contribution of product quality perception and consumer trust in shaping purchasing decision at online store. Sampling in this research was done by incidental sampling technique. Criteria subject used as a sample of research is consumers aged 18-30 years and have been making purchases in online stores at least three times. By using this technique, the subject is 485 people. The results show that product quality and consumer trust are a positive predictor of purchasing decisions at online stores. This study provides evidence that on online purchases, buyers consider almost uniformly the quality of products and online stores that sell products before making a purchase.</p><p><strong>Abstrak:</strong> Seiring berubahnya tingkah laku pembelian dari toko konvesionalmenuju toko daring, maka hal mendasar dalam proses psikologis konsumen seperti persepsi kualitas dan tingkat kepercayaan perlu dikaji ulang. Penelitian ini mencoba mengetahui kontribusi persepsi kualitas produk dan kepercayaan konsumen dalam membentuk keputusan pembelian di toko daring. Pengambilan sampel dalam penelitian ini dilakukan dengan teknik incidental sampling<em>. </em>Kriteria subjek yang dijadikan sebagai sampel penelitian adalah konsumen berusia 18 – 30 tahun dan sudah pernah melakukan pembelian di toko daring minimal tiga kali. Dengan menggunakan teknik tersebut diperoleh subjek 485 orang. Hasil penelitian menunjukkan bahwa kualitas produk dan kepercayaan konsumen menjadi prediktor positif terhadap keputusan pembelian pada toko daring. Penelitian ini memberikan bukti bahwa pada pembelian daring, pembeli mempertimbangkan secara hampir seimbang kualitas produk dan toko daring yang menjual produk sebelum melakukan pembelian.</p>
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