Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

Syaiful, Irfan Aulia; Sari, Anggit Verdaningrum Kumala

doi:10.21580/pjpp.v1i1.904

Cited by 5 publications

(4 citation statements)

References 1 publication

(1 reference statement)

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“…The influence of customer behavior towards purchase decision. Syaiful & Kumala Sari (2016) mentioned that social factors also influence consumer behavior, including: reference groups, family, and social status. In addition to cultural and social factors, personal factors also influence consumer behavior, including: age, work and economic environment, lifestyle, personality, and self-concept.…”

Section: Research Hypothesis and Frameworkmentioning

confidence: 99%

The Implication of Green Marketing That Influence the Customer Awareness Towards Their Purchase Decision

Ramli

Permana

Soelton

et al. 2020

MIX

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The disposal of plastic waste in the ocean has become a serious issue in Indonesia. There has been plenty of news referring the plastic trash in the Ocean, which has harm and kill lots of sea animals around the ocean and also create unhealthy environment. The intention of this study is to analyze and implement green marketing in fast food restaurants to promote and educate customers referring to the dangers of using plastic products and control them from the fast food restaurants. This research is to analyze the customer awareness and bahavior towards their purchase decision in relating to green marketing as the intervening variable. The collection of data is done through the distribution of questionnaire to the respondents,thecustomers ofKFC restaurants in Jakarta, Indonesia is the respondent of this research. The method of analysis is based on descriptive and verification research, the sample determination is usingPurposive Random Sampling and the data analysis is using Partial Least Square (PLS). The results show that customer awareness and customer behavior have positive and significant effect towards green marketing and customer behavior has the most significant influence towards green marketing compared to customer awareness. The results show that KFC customers' awareness concerning the plastic waste is still low eventhough they understand the danger of the plastic waste, but gradually their behavior of preventing the plastic products start to increase after implementing green marketing which have educate them concerning the danger of plastic waste and the limitation of plastic products in the restaurants.

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Section: Research Hypothesis and Frameworkmentioning

confidence: 99%

The Implication of Green Marketing That Influence the Customer Awareness Towards Their Purchase Decision

Ramli

Permana

Soelton

et al. 2020

MIX

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“…Analisis dari penelitian (Syaiful and Sari 2017) menunjukkan bahwa pada era e-commerce terdapat empat faktor yang mempengaruhi perilaku konsumen dalam pembelian yaitu rational factor, emotional factor, balanced factor dan hesitant factor. Rational factor yaitu tingkah laku membeli karena nilai dari sebuah produk.…”

Section: Tinjauan Pustaka Perilaku Konsumenunclassified

Pengaruh Digital Marketing, Social Media Influencer Terhadap Niat Beli Produk Fashion Pada Generasi Milenial Melalui Customer Online Review di Instagram

Amelia Ibnu Wasiat,

Bertuah

2022

SINOMIKA

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Various aspects of human life have been touched and even changed as a result of the adoption of information and communication technology. We are currently in the industrial revolution 4.0 marked by digital technology. The entry of this era of disruption makes everything easier, faster and cheaper. This causes changes in Consumer behavior. Instagram has become a phenomenon in itself among social media users, especially teenagers. Many people use Instagram as a means to do business by uploading photos of the products they choose. This study examines the effect of digital marketing and social media influences on purchase intention with the online Consumer review variable as the intervening variable. Primary data collected using a survey method by distributing questionnaires to respondents who use the Instagram application to purchase fashion products. The questionnaires collected were 170 respondents, the data was then processed by path analysis method. Based on the results of research analysis there is a direct influence between digital marketing and social media influencers on online Consumer reviews, there is a direct influence of digital marketing, social media influencers and online Consumer reviews on purchase intention, however, the online Consumer review variable is not proven as an intervening variable between digital marketing and social media influencers on purchase intention.

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“…Bakrie Telecom, memiliki 19,5 juta pengguna di Indonesia dari total 500 juta pengguna global. Laporan tersebut juga menemukan bahwa kebanyakan masyarakat saat ini memiliki kurang lebih lima akun media social, di mana laporan lainnya menyatakan bahwa jejaring sosial merupakan aktivitas yang paling banyak menghabiskan waktu pengguna internet di masa sekarang ini [3], [4].…”

Section: Pendahuluanunclassified

ANALISIS KUALITAS LAYANAN E-COMMERCE MENGGUNAKAN TWITTER API (Studi Kasus: Tokopedia, Lazada dan Bukalapak)

Pulakiang

Wiranatha

Batmetan

2019

IJIS

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Berkembangnya internet memberikan akses yang kuat pada penggunaan media social dan proses komunikasi bisnis dalam ruang digital. Penggunaan media social untuk melakukan proses transaksi bisnis semakin ramai digunakan dikalangan generasi milenial. Dalam beberapa e-commerce yang sedang berkembang di Indonesia, banyak evaluasi layanan yang diberikan oleh pelanggan lewat komentar di social media twitter. Dengan data yang diambil berdasarkan pencarian atas pendapat customer pada layanan e-commerce yang terhubung pada Twitter API ditemukan hasil yang berbeda dari 3 e-commerce yang diteliti. Hasil ini menunjukan bahwa e-commerce yang paling banyak mendapat komentar negative atau evaluasi dari pelanggan ada pada Lazada sedangkan pada tokopedia dan bukalapak hasil analisis menunjukan kesamaan presentase. Artinya tokopedia dan bukalapak mempunyai tingkat evaluasi dan komentar negative yang sama. Kedepannya diharapkan penggunaan e-commerce di Indonesia semakin baik dan terus memberikan layanan yang baik bagi kepuasan pelanggan.Kata Kunci: Customer Relationship Menagement, e-commerce, twitter

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Faktor-faktor yang Memengaruhi Perilaku Konsumen dalam Bertransaksi di Media Sosial

Cited by 5 publications

References 1 publication

The Implication of Green Marketing That Influence the Customer Awareness Towards Their Purchase Decision

The Implication of Green Marketing That Influence the Customer Awareness Towards Their Purchase Decision

Pengaruh Digital Marketing, Social Media Influencer Terhadap Niat Beli Produk Fashion Pada Generasi Milenial Melalui Customer Online Review di Instagram

ANALISIS KUALITAS LAYANAN E-COMMERCE MENGGUNAKAN TWITTER API (Studi Kasus: Tokopedia, Lazada dan Bukalapak)

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