This study aims to analyze the effect of the marketing mix of traditional snacks on purchasing decisions. The research method uses multiple regression analysis. The population in this study is the millennial generation in Jakarta. While the sample amounted to 114 respondents. The results of the research partially all the variables of the marketing mix of traditional snacks consisting of product, price, place, promotion, physical facilities, people and processes have a significant effect on purchasing decisions. To reach a large market, traditional snacks must be followed by: (1) Good product quality includes appearance, variety, taste and texture; (2) Price affordability; (3) a strategic place to sell traditional snacks such as in traditional markets, cake shops, school canteens, and food stalls near homes; (4) Advertise traditional snacks on Instagram, Facebook and Twitter; (5) The cleanliness of the place to sell traditional snacks must be paid more attention (6) The service quality of people who sell traditional jayanan products must be better; (7) The processing of traditional snacks is modern so it takes a long time. The suggestion from this research is that the promotion of traditional snacks should be improved, especially in developing social media and traditional snacks innovations.
This study aims to describe the types of Temanggung dialect Javanese language curses, as well as their functions in social life. The analysis in this study uses sociolinguistic studies. The method of data collection is carried out by means of competent listening because it is in the form of observation and observation, and is assisted with oral and written data. The results of this study are found in several types of swear, including swear based on limb 10, swear animal name 4, swear profession name negative 1, part 1 tree, no swear referent 32, intelligence 2 condition, and mental health 4. The most common types of swear are swear no referents because sometimes swear forms do not have an original word and are formed conventionally in each region. Thus, swearing in each region certainly varies according to the agreement of the area. Based on its function, in this study found 7 functions, namely the means to express anger, resentment, disappointment, wonder, regret, insult and familiarity.
Penelitian ini bertujuan untuk mengetahui daya terima masyarakat, karakter sensorik, kemasan menarik dan untuk mengetahui kandungan gizi butter cookies dengan substitusi tepung biji durian dari sampel terbaik. Metode menggunakan menggunakan Rancangan Acak Lengkap. Berdasarkan hasil uji ANOVA, dari segi warna (0,000 < 0,05) menunjukkan bahwa terdapat perbedaan yang signifikan, dari segi rasa (0,224 > 0,05), dari segi aroma (0,608 > 0,05) dan dari segi tekstur (0,712 > 0,05) menunjukan bahwa tidak terdapat perbedaan. Pada uji laboratorium, terpilih sampel terbaik adalah butter cookies dengan 90% tepung biji durian, karena yang banyak disukai oleh panelis dan merupakan makanan sumber energi 539,79 Kkal. Berdasarkan syarat mutu biskuit, kandungan protein butter cookies 90% tepung biji durian berada di bawah syarat mutu biskuit (3,96g/100g ) dan hasil analisis kandungan air butter cookies 90% tepung biji durian telah memenuhi syarat mutu biskuit (4,70g/100g). Takaran saji untuk butter cookies dengan 90% tepung biji durian adalah sebesar 20 gr atau sama dengan 5 keping dengan masing-masing keeping sebesar 4 gr. Kemasan paling banyak disukai yang berbentuk tabung (3,50) ketimbang yang berbetuk box (3,0). Kesimpulan, Butter cookies tepung biji durian dapat diterima masyarakat, tepung biji durian dapat digunakan dalam pembuatan butter cookies dan merupakan makanan sumber energi.
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