This study aims to analyse consumer preference on the attributes of rice and describe the comparison of performance of packaged rice and bulk rice in the eyes of urban consumer. The method of this study uses survey on 100 respondents chosen purposively. The primary data that is obtained is analysed quantitatively using the attitude multi-attribute model from Fishbein. Based on the analysis result, it is known that expiration clarity is a positive attribute in both packaged rice and bulk rice, followed by the ease of obtaining in the bulk rice, and the contents in the packaged rice. The attributes with positive value indicates the key factor that determine consumer’s assessment in choosing certain rice brand. From the semantic differential comparison, it is found that branded packaged rice is generally better in attributes compared to bulk rice. According to the results, the efforts to increase rice agro-industrial in local farmer level are recommended, so that they can enjoy the benefits of the multi-attributes attached in the branded packaged rice that they produced.
This study discusses the perception of households in urban farming for environmental sustainability coastal area household, especially coastal area in the District Gresik. This type of research is descriptive sources. The rate of urban population growth will cause environmental problems, ranging from land conversion to the environmental degradation caused by pollution and trash. This happens especially to the district of Gresik, because getting into residential and industrial areas. Urban farming is an activity utilizing the open spaces which are not as productive as empty land in urban areas into productive plantations through alternative activities by the people of the city to improve the quality and quantity of open space in big cities. This effort is expected to help solve the problem of improving environmental (ecological), improving the aesthetics of the narrow land or an empty area, and to improve the economic and sociological value for society. Gresik has Urban Farming area, the area of the source of agricultural and food diversity is quite high. Some important commodity support food availability and consumption are emerging in here, for example for food crops. In this research, the sample collection method using Proportionate stratified random sampling method as many as 30 people who used to answer this research. In this study are households residing in urban farming locations exactly in coastal area in the Sub-district Gresik and District Gresik. The public perception of urban farming in the district of Gresik and Kebomas the vast majority of households agreed that urban farming is able to cope with environmental problems and sustainable development that can be developed by local governments. Public perception of the use of urban farming on the surrounding environment and the District of Gresik most coastal area households also agreed on the function and benefits of urban farming. Households’ perception of the appropriateness of urban farming households largely agreed on the prevention, alleviation and cessation efforts. Household perceptions of the characteristics of urban farming area in accordance with the vast majority of households agreed.
No abstract
Indonesia has great potential in the development of the agribusiness sector. One of the sectors that can be developed is the livestock sector. Milk is one of the livestock products that are consumed daily by the community. In 2019, Indonesia's milk consumption was recorded at 16.23 liters/capita/year. Indonesia's milk consumption is still relatively low compared to Singapore and Malaysia. This study aims to determine public perception of milk and milk consumption, and public interest in milk consumption. Data were obtained from interviews through questionnaires and analyzed using descriptive analysis. The results showed that 65.6% of respondents chose a positive view of milk, 57.43% of respondents had a positive view of milk consumption and 74.16% of respondents had a positive opinion of the benefits of milk. There are 40% of respondents who have a moderate purchase frequency, 73.3% of respondents have a low consumption frequency and 61.7% of respondents have a low milk consumption measure.Keywords: Milk, Public Perception, Public Interest, Reason
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