As the nation’s cultural heritage of Indonesia, batik has an important role in the Indonesian economy. This industry provides job opportunities that involve a lot of human resources in it and contributes to the country's foreign exchange through the export of national batik to big countries. Although the development of the batik industry has increased, there are still problems in marketing batik products in Indonesia. These problems can lead to more serious problems such as batik craftsmen leaving the business. These problems must be overcome so that the batik industry can maintain its existence. One of the possible solutions is to understand buying behavior characteristics of the existing consumer groups, which are Millennials and gen Z. Therefore, the purpose of this research is to use a theoretical framework based on the Planned Behavior Theory (TPB) model by Ajzen (1991) to analyze the relationship between experimental variables and the effect on Indonesian Millennials and Gen Z's intention to buy Batik. The focus area selected was Java Island because that is an area with the largest batik industry center in Indonesia. So, the potential to reach a larger consumer need to be explored. Considering the potential of the new generation's high buying power, Millennials and Gen Z were selected as the subject of this study. A total of 177 respondents from various provinces in Java were involved in filling out an online questionnaire containing measurement items related to the purpose of this study. The next step is processing the data using the Partial Least Square Structural Equation Model (PLS-SEM), which has been widely used in various research disciplines over the last two decades. The results show that the five of six hypotheses tested are acceptable: 1) Attitude towards behavior influences purchase intention; (2) Batik Brand Image influences Attitude towards behavior; (3) Perceived behavior control influences purchase intention; (4) Subjective norm influences purchase intention; (5) attitude mediates the relationship between brand image and purchase intention.
Sejak pandemi COVID-19 masuk ke Indonesia, banyak dampak yang terjadi terutama pada kegiatan pembelajaran. Metode Pembelajaran Jarak Jauh (PJJ) mulai diadaptasi. Namun, metode ini tidak sepenuhnya berjalan maksimal bagi anak-anak yang memiliki keterbatasan dalam mengakses materi secara online sehingga anak-anak membutuhkan pihak ke-tiga untuk dapat memenuhi kebutuhan pendidikannya. RAPI merupakan lembaga yang menyediakan pelayanan pendidikan gratis bagi anak-anak yang membutuhkan. Kehadiran RAPI di tengah masyarakat dapat membantu tugas orang tua yang harus mendampingi pembelajaran anak selama di rumah. Para pengajar ataupun tutor yang bergabung ke dalam RAPI bersifat sukarela, sehingga memiliki latar belakang pendidikan yang berbeda. Latar belakang pendidikan serta pengalaman mengajar yang bervariasi menyebabkan RAPI memerlukan penyegaran kembali tentang teknik mengajar. Modul pembelajaran juga menjadi kebutuhan para tenaga pengajar RAPI sebagai pedoman dalam mengajar tetapi hal ini juga belum dimiliki. Oleh karena itu, pengabdian ini bertujuan untuk memberikan sosialisasi teknik pengajaran serta pembuatan modul kepada tenaga pengajar di RAPI demi mendukung pembangunan bangsa dalam bidang akademik. Hasil pengabdian menunjukkan para tenaga pengajar yang mendapatkan materi dan mengikuti brainstorming dengan tim, mulai menemukan insight tentang langkah-langkah yang perlu dipersiapkan untuk membenahi sistem yang ada saat ini. Tenaga pengajar mendapatkan gambaran tentang mengsiasati permasalahan mengajar di lapangan yakni pos-pos pengajaran yang ada. Selain itu, tenaga pengajar menjadi paham cara memulai untuk membuat modul ajar sebagai pendamping bagi tutor dan siswa.
The increasing market competition in the Indonesian automotive manufacturing industry requires automotive manufacturing companies to adapt to changes through product development activities. Unfortunately, failure in product development projects is still high. One of the possible key factors of a successful product development project is work motivation. Another factor that is suspected to affect is the complexity of the project. Therefore, this study aims to find the effect of work motivation and project complexity on product development project performance. The research was conducted on 94 members of product development project team in Indonesian automotive manufacturing industry with a minor change scale using purposive sampling. Data was collected through online questionnaire with a response rate of 65.7% and then analyzed using PLS-SEM. The results of the study showed that project complexity had a positive effect on work motivation and otherwise on project performance. On the other hand, it turns out that work motivation is not proven to affect the performance of product development projects in the automotive manufacturing industry in Indonesia.
Lingga Village, located in the highlands of Karo Regency, has many kinds of fresh vegetables, and one of the most demanding is the carrot. However, the problem faced by the farmer is that they need more knowledge about the management process, such as the fluctuation of carrot sales prices, the malformation of carrot growth, limited marketing opportunities, and training about it. Therefore, this community service aimed to assist these farmers in finding possible solutions using the ABCD (Asset-Based Community Development) method. The main topic delivered was handling price fluctuations in carrots; preventing the malformation of carrot growth; carrot business potential; and e-commerce-based business development. The results show that the owner still needed to start using the exact formula for the fertilizer composition. Therefore, the team gave the suggestion based on the Ministry of Agriculture’s recommendation. Some potential ways to expand the business suggestion are consignment with traders/conventional shops/supermarkets or even selling the product through e-commerce platforms. However, the owner has limitations in using technology and needs help from relatives, especially the youths. To conclude, the owner should start the expansion with the WhatsApp business because that platform that has been widely used and is easier to maintain.
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