As the nation’s cultural heritage of Indonesia, batik has an important role in the Indonesian economy. This industry provides job opportunities that involve a lot of human resources in it and contributes to the country's foreign exchange through the export of national batik to big countries. Although the development of the batik industry has increased, there are still problems in marketing batik products in Indonesia. These problems can lead to more serious problems such as batik craftsmen leaving the business. These problems must be overcome so that the batik industry can maintain its existence. One of the possible solutions is to understand buying behavior characteristics of the existing consumer groups, which are Millennials and gen Z. Therefore, the purpose of this research is to use a theoretical framework based on the Planned Behavior Theory (TPB) model by Ajzen (1991) to analyze the relationship between experimental variables and the effect on Indonesian Millennials and Gen Z's intention to buy Batik. The focus area selected was Java Island because that is an area with the largest batik industry center in Indonesia. So, the potential to reach a larger consumer need to be explored. Considering the potential of the new generation's high buying power, Millennials and Gen Z were selected as the subject of this study. A total of 177 respondents from various provinces in Java were involved in filling out an online questionnaire containing measurement items related to the purpose of this study. The next step is processing the data using the Partial Least Square Structural Equation Model (PLS-SEM), which has been widely used in various research disciplines over the last two decades. The results show that the five of six hypotheses tested are acceptable: 1) Attitude towards behavior influences purchase intention; (2) Batik Brand Image influences Attitude towards behavior; (3) Perceived behavior control influences purchase intention; (4) Subjective norm influences purchase intention; (5) attitude mediates the relationship between brand image and purchase intention.
Having an increasing trend in demand for healthy food and the government's support in meeting the cassava needs, this study aims to improve the scale of production of Modified Cassava Flour (MOCAF) by applying the systematic layout planning (SLP) method. This method is used to review the existing conditions of the production process and design a new layout for scaling up production. The result of the new layout is an ideal condition and a stable production target, but it is implemented gradually. By adopting systematic layout planning, it is expected to improve production efficiency and optimize resource utilization. This study provides useful information for the food industry in improving Mocaf production scale and can also contribute to research on production management and production layout
Saat ini Sustainable Development Goals (SDG’s) telah disepakati untuk menjadi tujuan bersama di seluruh dunia. SDG’s ini dapat dicapai setelah seluruh bagian masyarakat dapat memahami dan mengimplementasikan langkah-langkah menuju SDG’s. YBMI (Yayasan Bunga Melati Indonesia) adalah yayasan yang bergerak di bidang sosial dengan beberapa mitra pesantren yang salah satunya adalah Pesantren Tahfidz Hummalul Qur’an di daerah Gunung Sindur, Kabupaten Bogor. Dalam pesantren tersebut banyak potensi berharga yang dapat meningkatkan kesejahteraan hidup baik untuk para santri, pengurus pesantren, dan masyarakat sekitarnya. Namun di tengah potensi ini, sayangnya para santri belum mempunyai bekal yang cukup khususnya dalam pengenalan konsep sustainable development goals, membuat usaha yang sustainable, pendidikan yang holistik, kesehatan, maupun dalam kaitannya menjaga lingkungan. Oleh karena itu Pengabdian Kepada Masyarakat (PkM) ini memberikan pendampingan mengenai konsep SDG’s terutama tentang pemanfaatan teknologi masa kini, pendidikan yang holistik, konsep sustainable business, pelatihan bank sampah, serta konsep triangle health. Pendampingan SDG’s ini dilakukan dengan pemberian materi dan pelatihan yang disesuaikan dengan kebutuhan pesantren terkait SDG’s. Berdasarkan hasil evaluasi pelaksanaan PkM, para peserta sangat antusias terhadap materi yang diberikan, pemberian materi dan pelatihan sangat cocok dengan kondisi pesantren, para santri menjadi lebih memahami tentang SDG’s, dan akan mengimplementasikan langkah-langkah untuk dapat mencapai kesejahteraan bersama
Intisari— Dampak dari pandemi Covid-19 telah dirasakan oleh hampir seluruh sektor, tak terkecuali pendidikan. Situasi ini menantang sistem pendidikan di seluruh dunia dan memaksa para pendidik untuk beralih ke pembelajaran berbasis teknologi informasi dan komunikasi. Tantangan dan permasalahan dalam pembelajaran jarak jauh dengan pemanfaatan teknologi sangat beragam. Mulai dari keterbatasan dan gangguan internet, kesulitan dalam mengakses plaftorm pembelajaran, sistem belajar yang membosankan, serta kesulitan dalam memahami materi. Hal ini akan berpengaruh negatif terhadap hasil belajar peserta didik yang pada akhirnya dapat mempengaruhi hasil Capaian Pembelajaran Lulusan (CPL) dan Capaian Pembelajaran Mata Kuliah (CPMK). Sudah banyak rekomendasi penyelesaian dari masalah ini, namun belum ada yang mengambil insight dan merumuskannya menjadi satu kesatuan. Padahal hal ini sangat penting agar para pendidik dari semua kalangan dapat memahami dan mengimplementasikan dengan mudah. Oleh karena itu, dalam penelitian ini dirumuskan sebuah framework yang berisi konsep pembelajaran digital yang dapat menjadi solusi mengatasi tantangan dan permasalahan pada pembelajaran di era digital yang selanjutnya dinamakan ThreeS Framework. ThreeS Framework merupakan tiga aspek yang dapat menyukseskan pembelajaran di era digital, yaitu “Sifat Pembelajaran, Sistem Platform, dan Siklus Pembelajaran”. Berdasarkan analisis SWOC (Strength, Weakness, Opportunity, Challenges), pengimplementasian ThreeS Framework ini dapat mengatasi tantangan dan hambatan saat pembelajaran online. Abstract— The impact of Covid-19 pandemic has been felt by almost all sectors, including education. This situation is challenging for education systems around the world and forcing educators to shift to information and communication technology-based learning. Challenges and problems in distance learning with the use of technology are very diverse. Starting from the limitations and disturbances of the internet, difficulties in accessing learning platforms, boring learning systems, and difficulties in understanding the material. This condition will have a negative effect on student learning outcomes which in turn can affect the results of Capaian Pembelajaran Lulusan (CPL) and Capaian Pembelajaran Mata Kuliah (CPMK). There have been many recommendations for solving this problem but no one has taken the insight and formulated it into a single unit. Even though this is very important so that educators from all walks of life can understand and implement it easily. Therefore, in this research, a framework that contains the concept of digital learning is formulated which can be a solution to overcome challenges and problems in learning in the digital era, further called the ThreeS Framework. The ThreeS Framework are three aspects that can make learning successful in the digital era, namely "Nature of learning, Platform System, and Learning Cycle". Based on the SWOC (Strength, Weakness, Opportunity, Challenges) analysis, the implementation of the ThreeS Framework can overcome challenges and obstacles during online learning.
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