This study will examine the Analysis of Service Quality, Trust and Safety of Online Purchasing Actions. The purpose of this research is to find out how far the role of service quality, trust and security will be in online purchasing and to provide an overview of consumer behavior when considering making a purchase. This study uses a questionnaire as a research instrument to obtain data from consumers who make online purchases with a total sample of 30 people. The analysis tool that will be used is Multiple Linear Regression to test the effect of the independent variable on the dependent variable. The results of the multiple linear regression equation are obtained Y = 0.256 0.613+ 0.115+ e Based on the regression equation, the variables of Service Quality, Trust and Safety all have an influence on Online Purchasing Actions. Results of the F-test. From testing using the F test, it was found 76.513. This figure means that the effect of Service Quality, Trust and Security on Online Purchasing Actions is 76,513. Meanwhile, from the results of the t test there is a relationship between service quality factors of 4,657, security of 6,628, and trust of 4,751. Of the three factors, the security factor is the dominant influence. Keywords: Quality of service, Trust, Security and Online Purchasing Actions
Penelitian ini tentang pengaruh motivasi kerja lingkungan kerja dan kepemimpinan terhadap kinerja karyawan Di CV Marthani, dengan tujuan untuk menganalisi pengaruh motivasi kerja, lingkungan kerja dan kepemimpinan di CV Marthani. Sehubungan dengan masalah tersebut, diajukan hipotesis sebagai berikut, H1: diduga motivasi kerja berpengaruh terhadap kinerja karyawan, H2: diduga lingkungan kerja berpengaruh terhadap kinerja karyawan, H3: diduga kepemimpinan berpengaruh terhadap kinerja karyawan. Y = a + b1X1 + b2X2 +b3X3. Pengambilan sampel menggunakan teknik sensus yaitu pengambilan sampel dengan jumlah populasi yang ada dengan jumlah 35 orang karyawan sebagaisampel. Pengumpulan data menggunakan kuesioner. Data dianalisis menggunakan uji hipotesis dengan menggunakan SPSS.Hasil dari analisis uji hipotesis penelitian ini menunjukkan bahwa, nilai dari hubungan variabel motivasi kerja, lingkungan kerja, dan kepemimpinan terhadap kinerja karyawan diperoleh nilai Fhitung sebesar 21,567. Dari hasil tersebut, dapat disimpulkan bahwa semua variabel independenberpengaruh terhadap kinerja karyawan secara langsung dan variabel yang paling berpengaruh terhadap kinerja karyawan adalah variabel motivasi kerja dan lingkungan kerja
This study aims to obtain empirical evidence of the effect of Sensory Experience, Emotional Experience, Social Experience on Customer Satisfaction at Warung Soto Mbok Geger Pedan Klaten. The hypotheses proposed in this study are H1: It is suspected that Sensory Experience has a positive and significant influence on Customer Satisfaction, H2: It is suspected that Emotional Experience has a positive and significant effect on Customer satisfaction, H3: It is suspected that Social Experience has a positive and significant effect on Consumer Satisfaction at Warung Soto Mbok Geger Pedan Klaten, H4: It is suspected that the variable Sensory Experience, Emotional Experience, Social Experience simultaneously have a positive and significant effect on consumer satisfaction at Warung Soto Mbok Geger Pedan Klaten. The population in this study were 100 consumers of Warung Soto Mbok Geger Pedan Klaten. Sampling used the purposive sampling method, namely respondents with the criteria of having bought Soto Mbok Geger Pedan at least 1 time and the respondent had eaten at Warung Soto Mbok Geger Pedan, and the Convience Sampling method, namely respondents who were easy to find and had time to fill out the questionnaire. The results showed that Sensory Experience had a significant effect on Customer Satisfaction with a value of t count> t table, namely t count of 6,512 and t table of 1.98 with a significance of 0,000. Emotional Experience does not have a significant effect on customer satisfaction seen from the results of the t value <t table, which is equal to t count 0.302 and t table 1.98 with a significance of 0.763. Social Experience has a significant effect on customer satisfaction with a value of t count> t table, namely t count of 4.599 and t table of 1.98 with a significance of 0.000. The Customer Experience variable consisting of Sensory Experience, Emotional Experience, Social Experience has a simultaneous and significant effect, namely f count> f table, namely f count of 47.559 and f table of 2,700 with a significance value of 0,000. The Sensory Experience variable has the most dominant influence on Customer Satisfaction, which is 6,512.
Penelitian ini bertujuan untuk memperoleh bukti empiris pengaruh pemasaran online melalui instagram terhadap minat beli konsumen grosir solo raya. Hipotesis yang diajukan dalam penelitian ini yaitu H1 :Diduga ada pengaruh harga, produk dan kemudahan transaksi memberikan pengaruh secara parsial terhadap minat beli konsumen Grosir Solo Raya, H2 : Diduga ada pengaruh harga, produk dan kemudahan transaksi memberikan pengaruh secara simultan terhadap mint beli konsumen Grosir Solo Raya. Populasi dalam penelitian ini adalah adalah konsumen Grosir Solo Raya di wilayah Solo Raya dan pernah melakukan pembelian di Grosir Solo Raya.105 responden, pengambilan sampel menggunakan metode kuesioner, yaitu metode yang menggunakan sumber data penelitian yang diperoleh secara langsung dari sumber asli. Sampel yang digunakan dalam penelitian ini sebanyak 105 konsumen. Pengumpulan data menggunakan kuesioner. Analisis data dilakukan dengan uji analisis regresi linear berganda dengan software SPSS 16.00 Hasil penelitian ini diharapkan bermanfaat bagi pemilik usaha online shop khususnya produk perlengkapan rumah tangga sehingga dapat menarik minat beli konsumen. Kata kunci : Pemasaran Online, Instagram, Minat Beli Konsumen
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