The study aims to verify the validity and reliability of the entrepreneurial mindset scale in the Indonesian context (i.e., the adapted EM scale). The respondents were 302 undergraduate students who have already enrolled in the entrepreneurship course. In order to achieve the aim of study, a scale development procedure was conducted, including item generation, exploratory factor analysis, and confirmatory factor analysis. Item generation was successful in generating the preliminary items of the entrepreneurial mindset scale, whereas exploratory factor analysis was also successful in purifying those preliminary items. Furthermore, confirmatory factor analysis was successful in verifying the convergent validity and the composite reliability of the adapted EM scale. The adapted EM scale was a parsimonious measurement model, and therefore it could be useful for measuring the entrepreneurial mindset of undergraduate students in Indonesia. Future studies are recommended to refine the adapted EM scale: (1) by verifying it among students from other universities, (2) by using two different samples, in which one sample is for exploratory factor analysis and the other one is for confirmatory factor analysis, and (3) by testing the measurement invariance across groups (e.g., gender, age, and origin of university). Received: 7 October 2021 / Accepted: 3 March 2022 / Published: 5 May 2022
This study extends the literature of the theory of planned behavior in the context of entrepreneurship. Specifically, this study is intended to verify which psychological characteristics moderate the relationship between entrepreneurial intention and entrepreneurial action. Internal locus of control, innovativeness, and performance goal orientation are proposed to moderate "the entrepreneurial intention-action relationship", because those variables have the likelihood for individuals to take action to start a new business. Adopting a cross-sectional design, the data were collected from 188 undergraduate students who participated in an entrepreneurship project and analyzed using hierarchical regression analysis. The results demonstrated that internal locus of control was found to strengthen "the entrepreneurial intention-action relationship", whereas innovativeness and performance goal orientation did not moderate that relationship. The findings provide
This study aims not only to verify ‘the experiential learning–entrepreneurial mindset relationship’, but also to test which entrepreneurial characteristics (i.e., innovativeness, risk-taking propensity, need for achievement, and proactiveness) moderate ‘the experiential learning–entrepreneurial mindset relationship’. The data were collected from 313 undergraduate students who have already taken the entrepreneurship course and analyzed using confirmatory factor analysis and hierarchical regression analysis. The results showed the positive relationships between experiential learning and elaboration mindset, and between experiential learning and implementing mindset. However, need for achievement and proactiveness were found to moderate ‘the experiential learning–entrepreneurial mindset relationship’, whereas innovativeness and risk-taking propensity did not moderate that relationship. This study provides theoretical implications in extending the literature of experiential learning theory, Dweck’s implicit theory of intelligence, and entrepreneurial characteristics. This study also has practical implications for entrepreneurship educators. Received: 16 September 2022 / Accepted: 25 December 2022 / Published: 5 January 2023
This study aims to determine the activities of Integrated Marketing Communication (IMC) which is the preference of students at private universities X in Surabaya. This research is a quantitative type of research using the slovin method and stratified random sampling combined with purposive sampling as a sampling method. Existing data is processed using SPSS Statistics so that the data is presented in tabular form as data analysis. The results of this study were to find several IMC activities that were considered the most interesting by these college students, starting from the most popular ones namely sales promotion (42%) and followed by personal sales, and advertising. In this study also known some IMC activities that are considered unattractive or even unknown by students in this tertiary institution starting from those considered unattractive or unknown such as events and experiences (31%), then following with direct marketing activities, and finally is an advertisement where some unknown or uninterested students are found.
This study aims to conduct a meta-analysison determining factors that affect student's entrepreneurial intention. There are a variety of findings from several studies on the influence of the variables on entrepreneurial intention (Zhao et al., 2010; Bae et al., 2014). According to Wolf (1986), there is a need for synthesis on the various findings of several studies by using a meta-analysis approach.The meta-analysis procedure adopts the procedure by Baeet al.(2014), which includes sample identification for meta-analysis, determination, and measurement on the analyzed variables, and data analysis. This procedure has been able to filter samples from twelve dissertations/theses that place entrepreneurial intention as the critical variables in the studies. This procedure has also been able to determine eight predictors of entrepreneurial intention, which includesperceived desirability, entrepreneurship education, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, internal locus of control, need for achievement, and adversityquotient. The meta-analysis findings show six significant predictors, which are perceived desirability, perceived feasibility, entrepreneurial self-efficacy, entrepreneurial attitude, need for achievement, and adversityquotient. Besides that, entrepreneurship education and internal locus of controlare two insignificant predictors.
The high unemployment rate in Indonesia is due to a lack of entrepreneurship. This situation occurs because people prefer to work as employees in the company rather than to run their own business. If the entrepreneurship interest in the community is low, efforts need to be made to increase that interest, especially for the younger generation. This study aims to determine the effect of entrepreneurship education and the role of parents as independent variables on the interest in entrepreneurship (dependent variable) high school students of class XII CB. The subjects of this study were all students of class XII CB. The type of research used in this study is quantitative descriptive. The data were collected using a questionnaire (questionnaire) with a Likert scale. Validation using Pearson showed correlation with a significance rate of 0.05 (5%). The population of students of Class XII CB High School involved 28 students. This study found that entrepreneurship education and the role of parents had a linear relationship to the interest in entrepreneurship significantly. The correlation test showed a strong correlation (0.719) between entrepreneurship education and the role of parents with an interest in entrepreneurship. The coefficient of determination Adjusted R square was 0.479 (47.9%), meaning that the independent variable has a strong percentage in explaining the dependent variable. The results of the t test or partial test of entrepreneurship education had no significant influence on interest in entrepreneurship. The parents had a significant influence on students’ interest in entrepreneurship, and the results of the F test showed that multiple linear regression models involving both independent variables were acceptable.
Made Subdistrict of Sambikerep, Surabaya is an area that is very close to Ciputra University campus building complex which is only about 3 km away. The large number of migrants living in the area ranging from those who work in offices and students is a huge opportunity for residents of the Made Subdistrict to open catering business. This was the main reason underlying Ms. Alfiah to open a heavy food supply business. Ms. Alfiah is a housewife who loves cooking. Come from Lamongan Regency and has lived in the Made Subdistrict area for quite a long time. The problems faced by the business partners of Okay La Beb Catering are limited marketing: The catering business owner Oke La Beb has not implemented a marketing strategy that reaches more customers, the technology used is not maximal, often there are no transactions simply because she does not have any knowledge how to use technology for marketing. The solution is to provide basic knowledge of marketing strategies through integrated marketing communication, guiding the use of digital technology in marketing communications. Through community service activities conducted, Ms. Alfiah can use online media, namely Whatsapp (personal messenger) and (Instagram) social media in marketing. Keywords: online media, catering, digital technology, marketing communication
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