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AbstrakTujuan penelitian adalah untuk mengembangkan strategi pemasaran yang dapat diterapkan bagi Restoran Waroeng Steak & Shake (WS) Cabang Soekarno-Hatta Malang. Dengan menggunakan matriks SWOT dan Quantitative Strategic Planning Matrix (QSPM), alternatif strategi yang didapatkan yaitu mempertahankan citra atau image perusahaan, fasilitas restoran, mempertahankan kualitas dan pelayanan produk untuk menarik konsumen, meningkatkan kemampuan manajemen dan kerjasama untuk tujuan perusahaan, memberikan layanan delivery order untuk konsumen, memanfaatkan kemajuan teknologi untuk pemasaran, melayani pangsa pasar menengah ke bawah dengan menyediakan paket atau porsi khusus, dan menjaga hubungan baik dengan pemasok atau wilayah sekitar restoran. Strategi pemasaran prioritas yang disarankan adalah mempertahankan citra perusahaan. Kata kunci: matriks EFE, matriks IFE, pemasaran, SWOT, QSPM. AbstractThe purpose of research was to develop a marketing strategy that can be applied to Waroeng Steak & Shake (WS) Restaurant Branch Soekarno-Hatta Malang. By using SWOT Matrix and Quantitative Strategic Planning Matrix (QSPM), strategies alternative obtained were maintain the image of the company, the restaurant facility, sustaining services and products quality to attract customers, improve management capabilities and cooperation for company's goal achievement, providing delivery order service for the consumer, utilizing technological advances for marketing activities, serving middle-market share by providing special package or portion, and maintaining good relationships with suppliers and the restaurant neighbourhood. The priority marketing strategy suggested is to maintain the image of the company.

AbstrakKondisi dinamika masyarakat yang semakin meningkat menyebabkan terjadinya perubahan gaya hidup termasuk pergeseran pola konsumsi pangan dari menggunakan bahan pangan segar beralih sebagian ke produk pangan beku (frozen food). Produk frozen food menjadi salah satu alternatif pilihan rumah tangga dalam memenuhi kebutuhan pangan. Saat ini produk frozen food bervariasi sehingga menuntut konsumen untuk dapat memilih produk olahan pangan terbaik. Penelitian ini bertujuan untuk menganalisis pengaruh pengetahuan produk, kemasan, dan lingkungan sosial terhadap keakraban produk dan pengaruh keakraban produk terhadap minat beli. Penelitian ini dilakukan di Kelurahan Ketawanggede dan Kelurahan Dinoyo, Kecamatan Lowokwaru, Kota Malang. Pengambilan data mengunakan metode judgement sampling dengan instumen kuesioner. Jumlah responden sebanyak 111 konsumen yang telah mengonsumsi frozen food minimal dua kali dalam sebulan dalam tiga bulan terakhir saat pengambilan data dilakukan. Data diolah dengan menggunakan Generalized Structured Component Analysis (GSCA). Hasil penelitian menunjukkan bahwa pengetahuan produk tidak terbukti memberikan pengaruh signifikan terhadap keakraban produk. Kemasan produk dan lingkungan sosial terbukti memberikan pengaruh signifikan terhadap kekaraban produk. Keakraban produk juga terbukti memberikan pengaruh signifikan terhadap minat beli konsumen terhadap produk frozen food.Kata Kunci: frozen food, keakraban produk, kemasan, lingkungan sosial, minat beli Product Familiarity and Purchase Intention of Frozen Food : The Role of Product Knowledge, Packaging, and Social Environment AbstractThe dynamics condition of society is increasing due to the lifestyle change including shifthing patterns of food consumption from fresh raw food to frozen food products in some of consumers. Nowdays, frozen food products become an alternative options of households to fulfill food needed. Frozen food products is vary so will be influence that the demand of consumers's ability in choosing the best processed food products. This research aimed to analyze the relationship between the product knowledge, packaging, and social environment on familiarity of products and relationship between familiarity of products and purchasing intention among consumers of frozen food. This research was conducted in the Ketawanggede and Dinoyo Village, Lowokwaru Subdistrict, Malang City. Data collection used judgement sampling with the questionnaire as instrument of data collecting. The total of respondents were 111 customers who have cunsomed frozen food at least twice a month in the last-three month when data collecting was conducted. The data analysis used the Generalized Structured Component Analysis (GSCA). The result showed that product knowledge has no significant effect on product familiarity. Packaging and social environment proven have significant effect on product familiarity. Product familiarity also have significant effect on purchasing intention of frozen food.

Permasalahan lingkungan menjadi salah satu isu strategis dalam meraih daya saing global. Salah satunya adalah munculnya produk-produk yang terbuat dari bahan-bahan ramah lingkungan atau dikenal dengan istilah green product. Selanjutnya, dalam melakukan pemasaran green product, perusahaan juga menggunakan konsep green packaging dan green advertising. Penelitian ini bertujuan untuk menganalisi pengaruh green packaging, green product, dan green advertising terhadap persepsi konsumen dan minat beli produk. Penelitian dilakukan di Kelurahan Ketawanggede, Kecamatan Lowokwaru, Kota Malang. Metode pengambilan contoh menggunakan nonprobability sampling dengan teknik accidential sampling. Jumlah responden sebanyak 113 orang. Pengambilan data dilakukan dengan teknik wawancara secara langsung pada responden dengan menggunakan kuesioner. Metode analisis menggunakan Generalized Structured Component Analysis (GSCA). Hasil analisis menunjukkan bahwa green packaging, green product dan green advertising berpengaruh positif signifikan terhadap persepsi konsumen. Green product dan persepsi berpengaruh positif signifikan pada minat beli, namun green packaging dan green advertising belum terdapat bukti yang memadai dalam memengaruhi minat beli.

Vehicle Routing Problem (VRP) is the problem for finding optimal routes in the distribution system, and this problem needs attention because it can improve distribution performance. One of the problems in VRP is the Vehicle Routing Problem for Perishable Goods (VRPfPG). This issue addresses VRP for products that are rapidly losing quality and perishable. This paper attempts to review the Vehicle Routing Problem for Perishable Goods (VRPfPG). A systematic review has been carried out on fifty-nine (59) published papers from 2001 to March 2020. The optimization methods in this review were classified into single and multi-objective problems. In addition, the review was also conducted based on the objective function. The results show the metaheuristic algorithm to be a popular optimization method for solving single and multi-objective problems. Further, the results also show that minimizing the total cost distribution to be the objective function that was often used by researchers. Finally, future studies are suggested to explore a more comprehensive investigation in the VRPfPG.

Peningkatan aktivitas dan pendapatan penduduk, mendorong diperlukannya makanan yang praktis, mudah, cepat cara penyajiannya serta bergizi. Healthy Food Bar (HFB) merupakan produk yang mempertimbangkan nilai gizi yang tinggi dan praktis. Tujuan penelitian ini untuk mengetahui pengaruh secara simultan dan parsial variabel dalam marketing mix (atribut produk, harga, saluran distribusi, promosi, orang, proses, lingkungan fisik) serta dalam perilaku konsumen (faktor lingkungan, individu, psikologis) terhadap keputusan pembelian HFB. Hasil penelitian dari 100 responden menunjukan variabel marketing mix (produk, harga, saluran distribusi, promosi, orang, proses, lingkungan fisik) dan perilaku konsumen (faktor lingkungan, individu, psikologis) secara simultan berpengaruh signifikan terhadap keputusan pembelian produk HFB. Secara parsial variabel marketing mix (produk, harga, saluran distribusi, promosi, orang, proses) dan variabel perilaku konsumen (faktor lingkungan, individu, psikologis) berpengaruh signifikan sedangkan variabel lingkungn fisik berpengaruh tidak signifikan terhadap keputusan pembelian produk HFB.

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The global pandemic known as COVID-19 has spread throughout the world and poses a threat to all countries, including the economic crisis in Indonesia. The government of Indonesia directly regulates policy to all companies or business units to prevent the spread of COVID-19 in their business environment. Small and Medium Enterprises (SME) also has been affected by COVID-19. They must decrease operational hours, employee shift systems, and implement health protocols according to standards in prevention. This study aims to review the current impact from the perspectives of SMEs owners and also strategy suggestions during the COVID-19 outbreak. The studies focus on the impact of large-scale social restrictions on SMEs economic activities and outline the recommendations for improving current responses to developing business strategy. This current study conducted a literature review of publicly available information to recommends valuable insights to the business survival and recovery system of SMEs business during a COVID-19 outbreak. The results show financial management, distribution of supply chain, digital transformation, network relationship, government policy, & orientation & information as a business strategy. This study will ideally contribute towards the creation of success for SMEs to thrive during and after a crisis.