Marketing Strategy Analysis Using SWOT Matrix and QSPM (Case Study: WS Restaurant Soekarno Hatta Malang)

Setyorini, Hany; Effendi, Mas’ud; Santoso, Imam

doi:10.21776/ub.industria.2016.005.01.6

Cited by 67 publications

(53 citation statements)

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“…Hasil analisis menunjukkan bahwa keadaan Kelompok Wanita Tani Mukti Rahayu berada pada posisi Kuadran II (Growth). Pada kuadran ini perusahaan (dalam hal ini kelompok wanita tani) dapat menerapkan strategi intensif (penetrasi pasar, pengembangan pasar dan pengembangan produk) atau penerapan strategi integrasi (integrasi e depan, ke belakang dan horizontal) (Setyorini et al, 2016).…”

Section: Gambar 1 Diagram Matriks Ieunclassified

Pengembangan Produk Olahan Jahe di Kecamatan Jenawi Kabupaten Karanganyar (Studi Kasus Kelompok Wanita Tani Desa Sidomukti)

Dewati

Harinta²,

Setyarini³

2021

JEPA

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This study aimed to analyzed development strategies that can be applied to ginger processed product in Jenawi District, Karanganyar Regency. Data collected by interview and field observation. Data was analyzed using the IE and SWOT matrix analysis. The Mukti Rahayu Women's Farmer Group was founded in 2009 to process emprit ginger production into instant ginger products and fill in the activities of housewives around the group environment. In addition, the formation of groups also aimed to improve the economic standard of the surrounding community. The results of the identification of internal and external factors were analyzed using the IFE and EFE matrices with a total weight score of 2.91 and 3.11, respectively. These results occupied quadrant II in the IE matrix (growth position). Several alternative strategies were formulated including: adding members and increasing instant ginger production, increasing production scale to meet export demand, tightening QC to maintain quality and expanding offline and online markets, and maximizing the application and use of technology in marketing, accounting and financial records.

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Section: Gambar 1 Diagram Matriks Ieunclassified

Pengembangan Produk Olahan Jahe di Kecamatan Jenawi Kabupaten Karanganyar (Studi Kasus Kelompok Wanita Tani Desa Sidomukti)

Dewati

Harinta²,

Setyarini³

2021

JEPA

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“…They (Setyorini, Effendi, & Santoso, 2016) explain that the SWOT Matrix is a decisionmaking formulation tool to determine the strategy to be pursued based on logic to maximize strengths and opportunities, but simultaneously minimize company weaknesses and threats. And (Mawardi & Yasmine, 2019) says SWOT matrix is analysis to SWOT strategies which are widely use in strategic planning.…”

Section: Resultsmentioning

confidence: 99%

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Budiyanto

Sholeh

2021

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The objectives of this study are (1) to analyze the potential and positioning of the MendDikBud Rumah Belajar, (2) to see the strategies applied by the Rumah Belajar and (3) to see the position of the MenDikBud Rumah Belajar on the TOWS-4K matrix. The method in this research is qualitative method. Data taken from interviews, observation and documentation. Data analysis was performed using 4 stages, namely data collection, data reduction, data presentation and drawing conclusions. The results of this study are the results of the SWOT Analysis of the Ministry of Education and Culture's Rumah Belajar on the IE matrix of the position of the MenDikBud Rumah Belajar which is in column V (five) with an IFAS value of 2.56 and an EFAS of 2.44, which means that the strategy that has been implemented so far has been good and can be maintained (Hold and Maintain). The conclusion in this study is that the position in the SWOT / TOWS-4K learning house matrix is in quadrant I which means that the strategy that must be carried out is aggressively oriented, one example is to increase developing user growth and can also be done by developing existing products / services.

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“…Menurut (Kurniasanti, 2019) analisis lingkungan mencakup lingkungan internal dan eksternal dan faktor ini merupakan faktor penentu pengembangan agrowisata. Faktor lingkungan internal terdiri dari faktor-faktor kekuatan dan kelemahan yang dapat digunakan pengelola sedangkan faktor eksternal terdiri dari faktor peluang dan ancaman (Setyorini, Effendi and Santoso, 2016)…”

Section: Strategi Pengembangan Agrowisata Metode Swotunclassified

Strategi Pengembangan Agrowisata Berbasis Agroindustri Kopi Di Provinsi Bengkulu

Rambe

Raharja

Udin

2021

AGROINTEK: Jurnal Teknologi Industri Pertanian

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Coffee is one of the leading commodities in Bengkulu Province. The Agricultural Technology Research Center (BPTP 2014) said Bengkulu Province was one of the top three producers of Indonesian coffee, therefore Bengkulu Province was suitable for agro-tourism development, but in its development agro-tourism would be left behind if it could not innovate according to market trends. Research objectives: to find a strategic location for the development of agro-tourism as well as the right strategy in developing agro-tourism based on the coffee agro-industry. The method used: the method of observation / descriptive analysis, the selected districts will be analyzed the development strategy with the SWOT analysis method Result: the calculation of the LQ method shows that Kepahiang Regency was chosen to be the location for agro-tourism development because the LQ value is 1.049, if the LQ value 1 the area is considered capable of exporting products exit the area. The position of developing agro-tourism in Kepahiang district is currently in quadrant II. This position shows that agro-tourism is already strong, but still faces big challenges. Agro-tourism must continue to diversify its strategies in order to face future threats. The results of the SWOT analysis produce 8 alternatives: Maintain the quality of the coffee produced so that consumer confidence is guaranteed, and tourists will come to visit again. 2) Maintaining the beauty around the tea plantations, by cooperating with the tea plantation managers. 3) Looking for investors who want to invest in agro-tourism as partners. 4) Review agro-tourism institutional management, increase promotional activities to increase market demand. 5) Maintaining characteristics and quality to avoid disappointment of coffee consumers. 6) Increasing the number of coffee processing industries due to abundant resources. 7) Increase the number of training sessions in collaboration with the Government and related agencies to improve the skills of both coffee processing workers and coffee farmers. 8) Improve facilities and infrastructure in order to defend agro-tourism from losing visitors.

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Marketing Strategy Analysis Using SWOT Matrix and QSPM (Case Study: WS Restaurant Soekarno Hatta Malang)

Cited by 67 publications

References 0 publications

Pengembangan Produk Olahan Jahe di Kecamatan Jenawi Kabupaten Karanganyar (Studi Kasus Kelompok Wanita Tani Desa Sidomukti)

Pengembangan Produk Olahan Jahe di Kecamatan Jenawi Kabupaten Karanganyar (Studi Kasus Kelompok Wanita Tani Desa Sidomukti)

Analysis SWOT Strategy of the Ministry of Education and Culture's Rumah Belajar

Strategi Pengembangan Agrowisata Berbasis Agroindustri Kopi Di Provinsi Bengkulu

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