Green Packaging, Green Product, Green Advertising, Persepsi, dan Minat Beli Konsumen

Santoso, Imam; Fitriani, Rengganis

doi:10.24156/jikk.2016.9.2.147

Cited by 36 publications

(32 citation statements)

References 12 publications

(15 reference statements)

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“…Consumers are trying to buy products that at least reduce the negative impact on the environment. The results of this study support the theory of David Wigner (2007) [11]; D'Souza et al (2006) [7] that companies that develop green products can attract consumers to buy these products. The company considers that by implementing green products consumers will be more interested and motivated and increase the purchase interest in products that are considered to have more concern for the environment.…”

Section: Discussionsupporting

confidence: 87%

“…[6] The green advertising does not directly influence decisions, but the presence of green advertising will make the brand image of the product better in the eyes of consumers. [7] The green products directly influence buying interest, while green advertising influences buying interest through consumer perceptions. Consumer awareness of green-based products, advertising and brands have a positive and significant effect on purchasing decisions [8].…”

Section: Introductionmentioning

confidence: 99%

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Is Green Marketing a Basis for Purchase Decisions

Humairoh¹,

Elfani²

2020

Proceedings of the 1st International Conference on Science, Health, Economics, Education and Technology (ICoSHEET 2019)

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The research aims to eximine the influence of green products and green advertising on purchasing decisions on Tupperware in Kelapa Dua Tangerang as simultaneously and partially. The research in this study has three hypotheses. This study is a causal study to obtain evidence of a causal relationship. The sampling technique used was a purposive sampling method with a questionnaire as an instrument to collect data and the results were processed using the Scala Likert Summated Rating method with a score of 1 -5. Respondents in this study were Tupperware Kelapa Dua Tangerang City, Banten Province. Respondents from 71 customers were interviewed based on statements in the questionnaire. This study used path analysis techniques using SPSS software version 20. The research method uses multiple linear regression analysis methods, determination analysis (R2), t test and F test analysis to test partial and simultaneous hypotheses. The results showed that the variables of green products and green advertising had a significant and positive effect on purchasing decisions simultaneously and partially. Green products and green advertising have a strong correlation with purchasing decisions.

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Section: Discussionsupporting

confidence: 87%

Section: Introductionmentioning

confidence: 99%

Is Green Marketing a Basis for Purchase Decisions

Humairoh¹,

Elfani²

2020

Proceedings of the 1st International Conference on Science, Health, Economics, Education and Technology (ICoSHEET 2019)

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“…Consumers want products that can be recycled. 9 Approach to the community is one of the ways to overcome the problem of waste, especially at the household level. 10 Some efforts to solve the waste problem are by improving knowledge and practice of waste management.…”

Section: Introductionmentioning

confidence: 99%

Knowledge and Practice in Household Waste Management

Widiyanto

Suratman

Alifah

et al. 2019

Kesmas: National Public Health Journal

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One cause for the decreased environmental quality is household consumption behavior. Some contaminants contributing to a highest pollution level are domestic waste, solid waste, and industrial waste. Solid waste pollution causes the death of fishes, a decrease in water quality, and disease transmission. Community approach could be used to solve the waste problem, especially at the household level. This was a quantitative method to analyze the effect of intervention and waste management training on changes in knowledge and practice of household waste management. This type of this study was a quasi-experimental study using one group of pre-and post-test design. The study was conducted in 2018 in Banyumas District, with a sample of 33 respondents. The results showed that there was a significant increase in scores of knowledge and practice of the household waste management after the intervention provided (p-value = 0.001; p-value ≤ 0.05). To sum up, providing the intervention is effective to improve knowledge and practice in the household waste management. AbstrakPenurunan kualitas lingkungan hidup salah satunya disebabkan oleh perilaku konsumsi rumah tangga. Kontaminan yang berkontribusi terhadap tingkat cemaran yang tinggi sampah rumah tangga, limbah padat, dan limbah industri. Cemaran sampah akan mengakibatkan ikan mati, penurunan kualitas air dan penularan penyakit. Pendekatan pada masyarakat dapat dilakukan untuk mengatasi permasalahan sampah, khususnya pada tingkat rumah tangga. Penelitian ini menggunakan metode kuantitatif untuk menganalisis pengaruh pemberian intervensi dan pelatihan pengelolaan sampah terhadap perubahan pengetahuan dan praktik pengelolaan sampah rumah tangga. Jenis penelitian ini menggunakan quasi-experimental dengan desain one group pre-and post-test design. Penelitian dilakukan pada tahun 2018 di Kabupaten Banyumas dengan sampel berjumlah 33 responden. Hasil penelitian menunjukkan terdapat peningkatan yang signifikan pada skor pengetahuan dan praktik pengelolaan sampah rumah tangga setelah diberi intervensi (nilai p = 0,001; nilai p ≤ 0,05). Sebagai kesimpulan, pemberian intervensi efektif meningkatkan pengetahuan dan praktik dalam pengelolaan sampah rumah tangga.

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“…This habit does not control sodium intake. People develop the habit of eating food because they repeatedly eat the same kind and amount of food in the same way [4, 38, 39]. [40] explained in his research that daily dietary consumption determines the healthy nature of a diet.…”

Section: Discussionmentioning

confidence: 99%

Relationship between Hedonic Hunger and Health Interest on Habit and Sodium Intake Patterns in Food Consumption

Santoso

Wijana

Ismawati

et al. 2019

International Journal of Food Science

Self Cite

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Many people are motivated to eat healthily but find it difficult to override established and less healthy habits. Habits, by their nature, are unconscious and cued by the environment, thus making them powerful determinants of behavior. This study examined how hedonic hunger and health interest are related to habit and whether sodium consumption is mediated by hedonic hunger, health interest, and habit. A total of 117 students of Universitas Brawijaya took part in the study. Data analysis were done using Partial Least Square (PLS) and a semi-quantitative food frequency questionnaire (SQ-FFQ). PLS was used to analyze the influence of the relationship between independent and dependent variables. SQ-FFQ was used to determine sodium intake in grams/day. The average sodium intake in this study was 2.47 grams/day. This analysis shows that hedonic hunger and health interest had a significant impact on health habits but not on sodium intake.

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Green Packaging, Green Product, Green Advertising, Persepsi, dan Minat Beli Konsumen

Cited by 36 publications

References 12 publications

Is Green Marketing a Basis for Purchase Decisions

Is Green Marketing a Basis for Purchase Decisions

Knowledge and Practice in Household Waste Management

Relationship between Hedonic Hunger and Health Interest on Habit and Sodium Intake Patterns in Food Consumption

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