In this study, it was aimed to determine the most suitable time series models with Box-Jenkins method, which was the most widely used in prediction studies. Export and import values were predicted by 2020 with the most suitable models. The data used in this study were obtained from the Turkey Statistical Institute. Data were monthly data covering from January 2003 to December 2014. Sum of Squared Errors (SSE) and Mean Squared Error (MSE) criteria were taken into consideration when selecting the best Box-Jenkins models. Also, in order to test the success of forecasting of the models, Root mean Error Square (RMSE), Mean Absolute Error (MAE) and Mean Absolute Percentage Error (MAPE) were used. As a result of the analyzes, it was determined that the most suitable models for export and import data were ARIMA (2,1,0) (0,0,1)12 and ARIMA(3,1,2)(1,0,1)12. It was predicted that the rate of exports meeting imports in paper and paper products of Turkey will be approximately 0.86 in 2020.
This paper contributes to the consumer-based brand equity literature by researching what brand equity means for Turkish consumers and by defining factors that, from their perspective, affect Consumer-Based Brand Equity (CBBE). According to our literature review, although some important cross-cultural studies about CBBE can be found, some aspects of this topic require further research. The target population of the study is households in the Western Black Sea Region. This region was chosen because it is a manageable size, geographically close to the researchers, and statistically representative of the Turkish people. Turkish panel furniture (PF) brands were chosen as the sample, and a stratified sampling method was used to determine the questionnaires sample size. Data were analysed in SPSS, incorporating statistical tests such as factor analysis, correlation analysis and chi-square tests. Factors that affected CBBE were marketing activities, perceived quality, brand awareness, brand association and price.
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