This paper aims at exploring the definition, characteristics and stages of qualitative data analysis in tourism research. The paper is based on the writer’s experience in implementing qualitative data analysis as well as literature review on qualitative research methodology. Qualitative researchers may deal with different and rich data from qualitative methods. However, many qualitative researchers do not understand how to produce knowledge from qualitative data. For this reason, the result of a qualitative research tends to be descriptive without contributing to the advancement of knowledge. Thematic analysis is considered as a dominant form of analysis in qualitative research. Its stages consist of data reduction, organization and interpretation. Coding is the key for succeeding the qualitative data analysis. Hence, examples of qualitative data analysis in tourism research are provided to give practical stages of how to analyze qualitative data.

Wakatobi regency has been chosen as a ten-top priority tourism destination in Indonesia. It provides the opportunity for the local community to obtain benefits through tourism. The aims of this research are 1) to study the expectation of the community related to the management of homestay as accommodation business; 2) to analyse challenges and provide recommendations concerning how to implement community-based tourism on the perspective of community as the organiser of the homestay. Qualitative research conducted in March 2018 by visiting Wakatobi for participant observation and interviews three community members or homestay managers, two tour guides and two people from the tourism industry (accommodation). The research indicates that tourism has encouraged the local community to manage homestay, although there are members of the community require motivation and support to understand the significances of managing homestay and tourism. The management of homestay by the local community links to the implementation of community-based tourism and to optimise the management of homestay; it is necessary to provide sustainable training for the local community as well as to empower people through local tourism organisation. Key attractors such as activities and alternative attractions for the visitors are essential for the management of homestay. Limited numbers of tourists who choose homestay to become the challenge for homestay management, thus, the local community expects that the increasing number of tourists as well as a willingness by tourists to choose homestay as their accommodation.

Penelitian ini bertujuan 1) untuk mengetahui faktor-faktor penunjang\pendorong kesuksesan pengelolaan Desa Wisata Nglanggeran; 2) untuk menguraikan langkah atau upaya praktis yang dilakukan oleh pengelola Desa Wisata Desa Wisata Nglanggeran dalam mewujudkan pariwisata berbasis masyarakat (community-based tourism). Penelitian dilakukan pada bulan Juni tahun 2018 dengan tujuan mendapatkan gambaran mengenai aktivitas kepariwisataan yang terjadi di lokasi penelitian. Penulis memanfaatkan metode pengumpulan data melalui wawancara mendalam kepada pengurus atau pengelola Desa Wisata Nglanggeran serta observasi partisipatif sebagai wisatawan. Hasil penelitian menunjukkan bahwa kesuksesan pengelolaan Desa Wisata Nglanggeran adalah karena kemampuan generasi muda yang juga merupakan masyarakat asli yang mendiami desa tersebut untuk bekerja dan berinovasi membuat dan menciptakan paket wisata untuk wisatawan. Kesadaran kolektif masyarakatnya juga menjadi kunci kesuksesan tersebut. Peran Pokdarwis Nglanggeran dalam pemberian edukasi dan atau sosialisasi kepada masyarakat mampu mewujudkan pariwisata berbasis masyarakat.

The benefits of Maratua Island as tourism attraction should belong to the local community. For this reason, sustainable tourism must be implemented to help community obtain economic benefits and to preserve the natural and cultural resources. This research aims at analysing the implementation of sustainable tourism and proposing recommendations of strategies for sustainable tourism at Maratua Island. This research employs qualitative approach through interviews to the government staff (in tourism board), local community and local leader in Maratua island as well as participant observation in 2017. The research reveals that although the members of community have participated in tourism activity, unsustainable practices by the local community constraint the goal of sustainable tourism. The existence of outsiders (investors) have encouraged the participation of community in tourism. However, the local community should be encouraged to have good job positions rather than as low level worker. This research recommend efforts to achieve sustainable tourism including the importance of socialisation about tourism to community and education and training in creative economy. The government has the role in facilitating such efforts and regulating the investors. Trash boat is considered important in overcoming the issues of environment. In addition, ambassador (duta) of environment and tourism is essential in providing information about tourism and issues on sustainability and sustainable tourism.

This paper aims at analyzing the opportunities for managing and developing Kampung Nelayan as Desa wisata tourism village); 2) recommending efforts or steps to optimize the role and function of the community in managing tourism village. This paper employed a qualitative methodology in understanding and analyzing the actual condition of Kampung Nelayan through interviews and observation. The research was done in 2019 by visiting the research area. The research shows that Kampung Nelayan in Belitung Regency has the potential as a tourism village. Cultural tourism, with an emphasis on community-based rural tourism, is essential to attract visitors. The hospitality of the local people is an important factor in supporting the implementation of community-based rural tourism. This paper proposes the role of the local community for the implementation of a tourism village, including the initiator, executor, and evaluator. The local community, as the stakeholder of tourism, may implement stages (functions) such as socialization, economic, participation, and mutual support to achieve the goals of tourism village.

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Indonesia is an archipelagic state with considerable potential as tourism destinations, yet that potential has not been fully maximized. This paper aims to examine the opportunity and potential of Gusung Island as tourism resources and propose possible strategies to manage the tourism resources of Gusung Island, Selayar Islands Regency. The research was conducted in July and August 2019 on Gusung Island, Selayar Islands Regency, South Sulawesi Province by applying qualitative research methods. Methods of data collection are through in-depth interviews with the fishing community and their families, direct observation or observation in Gusung Island, and focused discussions held in Benteng City, Selayar Islands Regency. The research reveals that marine tourism and local community activities have a considerable potential to support Gusung Island as a tourism destination. Strategies for community empowerment include educating and facilitating community for hospitality skills, creating tourism packages by involving the tourism industry and the local community, strengthening the working group’s role in managing the tourism resources of Gusung Island. Sustainable tourism may be booming if the local community organizations play a pivotal role in facilitating the local community to preserve the environment.

Menteri Pariwisata Republik Indonesia menggunakan istilah pentaheliks pariwisata yang terdiri dari academics, business, government, community, media (ABGCM) untuk mendorong keterlibatan stakeholder dalam program pengembangan destinasi wisata. Namun, belum terdapat data empiris mengenai bagaimana sinergi yang terbangun antara unsur pentaheliks pariwisata di Sulawesi Selatan. Karena itu, dibutuhkan model sinergi yang dapat menjadi panduan dalam mengelola potensi pariwisata daerah dalam menunjang tercapainya destinasi unggulan. Tujuan penelitian ini adalah 1) mengidentifikasi kondisi faktual sinergi yang terbangun dan faktor-faktor yang menghambat sinergi unsur pentaheliks pariwisata; 2) mengusulkan model yang dapat diterapkan dalam pengelolaan destinasi wisata dalam perspektif sinergi pentaheliks pariwisata. Penelitian dilaksanakan di Kota Parepare dan Kabupaten Bone, Provinsi Sulawesi Selatan pada 2017 dengan metode pengumpulan data kualitatif melalui wawancara dan participant observation. Penelitian ini memanfaatkan konsep stakeholder dalam menganalisis data penelitian. Hasil penelitian menunjukkan bahwa sinergi pentaheliks pariwisata telah terbangun meskipun program kerja bidang pariwisata lebih didominasi oleh pemerintah daerah. Keterlibatan pentaheliks pariwisata sangat dibutuhkan untuk mendukung program pengembangan pariwisata daerah. Faktor-faktor seperti implementasi otonomi daerah, kurangnya pemahaman teknologi dan pariwisata oleh beberapa pentaheliks pariwisata serta lemahnya upaya kreatif dan inovatif di bidang pariwisata menjadi tantangan dalam pengelolaan destinasi wisata. Penelitian ini merekomendasikan tiga model manajemen destinasi wisata yakni implementasi tata kelola destinasi wisata (DMO) model pemerintah, model kawasan pariwisata percontohan dan strategi atau model go digital.