This study aims to examine and explain the role of brand love in mediating the effect of intensive distribution and promotion of social media on brand loyalty and e-WOM. The population of this research are customers of minimarket franchise businesses in Bali. The sample size used was 200 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that the intensive distribution had a positive and significant effect on brand loyalty and brand love. Brand love is able to mediate the effect of intensive distribution on customer loyalty, brand and e-WOM and brand love are able to mediate the effect of social media promotion on brand loyalty and e-WOM. Therefore, it is important for the minimarket franchise business to pay more attention to intensive distribution and vigorously promote social media through various choices of the latest social media platforms.
The purpose of this research is to study the marketing strategy model of the Gunung Kawi Cliff Temple in Tampaksiring. The main target of tourism development must be to improve the welfare of the community, especially the people of Tampaksiring Gianyar. Respondents were 74 tourists. The research was conducted by sampling. This study uses descriptive analysis to determine inferential by evaluating the measurement model (outer model) and the structural model (structural model / inner model). The results show that the attributes of tourism objects have a positive and significant effect on the image, the promotion has a significant effect on the image, and individual characteristics have a positive and significant effect on the image, but the image itself has a positive and significant influence on the decision of tourists to visit tourist objects. Tebing Gunung Kawi Temple, Tampasiring.
To be able to bring progress to the company and result in the creation of job satisfaction an employee requires employees who have a high work ethic. Apart from the work ethic, the existence of job insecurity also has an impact on employee job satisfaction. The purpose of this study was to determine the effect of work ethic and job insecurity on job satisfaction. The sample used 86 respondents. The data analysis technique used the validity test, reliability, classical assumptions, multiple linear regression, coefficient of determination, t, and F. The results show that work ethic has a significant positive effect on job satisfaction, job insecurity has a significant negative effect on job satisfaction, and simultaneously work ethic and job insecurity are significant towards job satisfaction. The amount of influence of the independent variables on job satisfaction is 52.9%. Suggestions that can be given are PT. Danamas Insan Kreasi Andalan (DIKA) Denpasar is expected to provide motivation to its employees, provide opportunities for promotion for employees, and always supervise employees at work.
Good HR management is the key to the successful achievement of organizational goals. To increase employee morale there are also other factors that affect employee morale, namely motivation and work environment. The purpose of this study was to determine the effect of leadership style, motivation, and work environment on employee morale of the Gianyar Regency Transportation Agency partially and simultaneously. The sample used was 100 respondents. The data analysis technique used is Multiple Linear Regression. Based on the research results it can be seen that: (1) leadership style has a significant positive effect on employee morale, (2) motivation has a significant positive effect on employee morale, (3) work environment has a significant positive effect on employee morale, and (4) simultaneously leadership style , motivation and work environment have a significant effect on employee morale
Penelitian ini bertujuan untuk mengkaji tentang keberlanjutan usaha guest house melalui gaya kepemimpinan kolaboratif. Penelitian ini merupakan penelitian kualitatif yang dicocokkan dengan enam karakteristik penelitian kualitatif. Keenam karakteristik tersebut adalah mengeksplorasi suatu masalah dari suatu fenomena, melakukan tinjauan pustaka, mengumpulkan data berdasarkan pengalaman partisipan, berpartisipasi oleh sejumlah kecil individu, dan menulis laporan sederhana. Penelitian ini dilakukan di Kec. Ubud, Kabupaten Gianyar. Peneliti memilih enam orang informan yang terkait dengan topik sebagai partisipan melalui metode purposing sampling, untuk mendapatkan informasi yang dibutuhkan untuk penelitian saat ini. Hasilnya yakni, keberlanjutan usaha guest house akan menjadi tumpuan pagi peningkatan perekonomian masyarakat Ubud. Penerapan gaya kepemimpinan kolaboratif merupan kunci bagi keberlanjutan usaha guest house di Ubud. Meningkatnya taraf perekonomian masyarakat, khususnya pemilik guest house dan pegawai serta masyarakat sekitar akan mampu menopang segala kegiatan kemasyarakan baik itu atraksi budaya serta adat istiadat juga bisa kembali dilaksanakan. Disamping itu keberlanjutan usaha guest house di Ubud juga akan dapat meningkatkan pengalaman pariwisata bagi para tamu.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
hi@scite.ai
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.