One of the fast-growing food industries in Sumenep Regency is the "Rengginang Lorjuk" snack industry as a well-known specialty food to various regions and a brand image of Sumenep Regency snacks. Rengginang lorjuk industrial center is located in Prenduan Village, Pragaan District. This study aims to analyze the structure, conduct and market performance in the Rengginang Lorjuk industrial center in Sumenep Regency. A simple random sampling method was used for sampling 20 rengginang lorjuk producers. The analysis shows the market structure of rengginang lorjuk industry leads to the form of a medium oligopoly market with a CR4 value of 43.15%. Market conduct is characterized by the implementation of pricing, product, promotion and distribution strategies and there are 4 marketing channel patterns. Market performance is shown by the average value of PCM of all rengginang lorjuk producers by 15%. The highest PCM value of the rengginang lorjuk stamp industry is Dua Putri 47.27% and the lowest 4.55% is owned by Dua Jempol.
Abstract. Ihsan attitude is one unique attitude that was owned by farmers in Bangkalan Madura, Indonesia. This study was focused to examining the relationship of ihsan attitude and economic condition on household food security of farmers in Bangkalan. The ihsan attitude will be one a new view regarding to the human resource perspective in agribusiness. For that this study was aimed to analyse the influence and the effect of that attitude to food security of farmer household. Data were collected from 360 respondents, followed with descriptive analysis. The social ecological model was the basis concept in this study, moreover its also used to test the three variables. In this study, a structural equation model tools call WarpPLS was employed. Results from this study would be provide ihsan attitude picture to economic conditions on household food security of farmers indicated, that would be important for formulation of the farmer empowerment policy in the future.
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