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JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org.. Industrial classifications were used as a basis for operational definitions of both industrial and organizational task environments. A codification of six environmental dimensions was reduced to three: munificence (capacity), complexity (homogeneity-heterogeneity, concentrationdispersion), and dynamism (stability-instability, turbulence). Interitem and factor analytic techniques were used to explore the viability of these environmental dimensions. Implications of the research for building both descriptive and normative theory about organization-environment relationships are advanced.

The primary purpose of this article is to clarify the nature of the entrepreneurial orientation {EO) construct and to propose a contingency framework for inveBtigating the relationship between EO and firm periormance. We first explore and refine the dimensions of EO and discuss the usefulness of viewing a firm's EO as a multidimensional construct. Then, drawing on examples from the EO-related contingencies literature, we suggest alternative models (moderating effects, mediating effects, independent effects, interaction effects) for testing the EO-performance relationship.The authors wish lo thank AMR's reviewers

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Strategic management researchers often encounter problems obtaining objective measures of selected aspects of organizational performance that are reliable and valid. With privately-held firms, such data are frequently unavailable. With conglomerate business units, all or parts of such data are inextricab(y interwoven with corporafe-wide data. This paper examines the usefulness ofsubjective performance measures, obtained from top management teams, when problems are encountered in obtaining accurate performance data. 0 143-2095/84/030265-09$01 .OO

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Research on corporate entrepreneurship (CE) has grown rapidly over the past decade. In this article, we identify four major issues scholars can pursue to further our understanding about CE. The issues we explore include various forms of CE (e.g., sustained regeneration, domain redefinition) and their implications for organizational learning; the role of leadership and social exchange in the CE process; and, key research opportunities relevant to CE in an international context. To address the latter issue, we propose a typology that separates content from process-related studies and new ventures vs. established companies. We close with a reassessment of the outcomes in CE research, which becomes particularly salient with the increasing importance of social, human, and intellectual capital in creating competitive advantages and wealth in today's knowledge economy. Throughout the article, we use the organizational learning theory as a means of integrating our discussion and highlighting the potential contributions of CE to knowledge creation and effective exploitation.