Purpose-The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions. Design/methodology/approach-This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality. Findings-The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension "content" was the one with the highest incidence of attendance, followed by the dimension "functionality" and then the dimension "usability." The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site. Originality/value-The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.

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FRUIT CONSUMER PROFILE IN CITIES OF THE INTERIOR OF THE STATE OF SÃO PAULO -SPABSTRACT -Scientific studies analyzing consumers profile and decision-making processes play an important role on companies' strategies and vertical coordination action to increase efficiency on food chains. This research mapped the profile of food consumers on medium size cities on the state of Sao Paulo, Brazil. The sample considered 404 consumers in sale spots of 5 cities: Botucatu, Avaré, Jaboticabal, Ilha Solteira and Tupã. The results suggested that consumers of the 5 cities are concerned about fruit attributes like healthiness and flavor, but not neglecting price and access to market facilities. These results highlighted the importance of marketing actions to emphasize important characteristics valued by consumers, like price and product related attributes.

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Purpose The purpose of this paper is to analyze how Brazilian food companies in the State of São Paulo determine the importance of and the need to adapt their internal resources as a competitive advantage for internationalization. Design/methodology/approach From a resource-based view (RBV), 35 different factors grouped into four categories were identified and presented to 24 companies. The data were analyzed through a gray relational analysis to establish all factors’ order of importance. Findings Factors linked to human and organizational resources present greater adaptability and allow companies competitive and sustainable advantages but have not yet been explored thoroughly. Identifying and adapting internal resources do not guarantee achieving competitive and sustainable advantages, as the access to international market is also a consequence of commercial agreements developed by countries and economic blocks. Practical implications The analysis highlights the fragility of competitiveness among the companies analyzed in exporting products with commodity characteristics, with none or little differentiation. Such products are traded mainly through trading companies, which allow the access of the same market to internal competitors and other countries. Thus, any lapse promoted by the company may be enough for it to lose its competitiveness and, hence, market space. Originality/value This paper stands out in the field of strategic management, specifically in the research on RBV, exportation and competitiveness, by making use of the theory of gray correlation system in an innovative and original way.

PurposeThis study aims to present a methodological framework to evaluate the relationship between social network centrality, individual competitiveness and network competitiveness.Design/methodology/approachTilapia fish farmers in the Canoas I hydroelectric dam (states of São Paulo and Paraná, Brazil) were provided with a roster of all actors in their network and interviewed to obtain information on relational and competitiveness variables. UCINET was used to calculate the degree centrality of each farmer. Seven competitiveness drivers were combined into a single indicator to determine the level of competitiveness. A four-quadrant matrix was constructed to investigate the relationship between degree centrality and level of competitiveness.FindingsA positive relationship was found between degree centrality and level of competitiveness.Research limitations/implicationsAgents upstream or downstream of fish farming were not interviewed, precluding an in-depth analysis of competitiveness in terms of market structure and market relations. The authors suggest that future studies should investigate the influence of upstream and downstream agents on the social network and competitiveness of fish farmers. It is also important to monitor changes in the level of competitiveness of fish farmers in the event of a national economic crisis.Originality/valueDevelopment of a novel methodological framework on the basis of two methodologies, social network analysis and competitiveness analysis.

The increased meals outside has allowed the companies that offer the food service a increase in financial revenues, but increased the requirements for purchase of quality inputs. Thus, this article aims to analyze the perishables supply chain used by firms that operate in the food service, specifically the process of vegetables purchasing by small restaurants and their relationships with farming suppliers. Was utilized as analysis object, restaurants located in the northwestern regions of the State of São Paulo situated more than 600 km from the main supply vegetables center (CEAGESP). We chose a field research through data collection by semistructured questionnaires, applied in a personal interview with qualitative and quantitative data analysis.Although narrow, the relationship between the two chain links (restaurants and agricultural suppliers) revealed to were positioned nearer to the market competitive than to the collaborative market.

O agronegócio é importante para o Brasil, em termos econômicos, de balança comercial e na geração de empregos. Todavia, em um mercado de intensa concorrência, algumas empresas apresentam vantagens sobre as outras, em um mesmo segmento e setor. Este artigo objetivou identificar quais são os tipos de recursos considerados como vantagem competitiva para o setor do agronegócio, de acordo com uma revisão bibliográfica sistemática, na busca em três bases científicas e combinações de quatros termos do agronegócio. Os resultados indicaram que, em diferentes segmentos das cadeias agroindustriais e organizações, os recursos humanos e organizacionais foram considerados de maior importância.