Have you chosen your request? Analysis of online food delivery companies in Brazil

Abstract

Purpose-The purpose of this paper is to characterize the performance of online food delivery companies in Brazil and to analyze the content of the websites of these companies with a view to its use as a site for conducting business transactions. Design/methodology/approach-This paper used a qualitative and exploratory approach through the collection and analysis of data from a sample of 30 companies operating in the online delivery sector in Brazil. Reviews of their websites have also been conducted through parameters involving aspects of content, usability and functionality. Findings-The Brazilian main platforms received large foreign investment, growing with the acquisition of companies, making them market leaders. There was a greater presence of these companies on social networks, publicizing and interacting with their customers, increasing business visibility and attracting new prospects. The results of the sites analysis showed that the dimension "content" was the one with the highest incidence of attendance, followed by the dimension "functionality" and then the dimension "usability." The downside was the access security parameter since only 54 percent of websites showed the use of encryption capabilities and secure site. Originality/value-The online delivery service is growing rapidly, bringing together innovation and convenience to their customers, coupled with ease of access to mobile phones and internet, that contributed toward the emergence of a large number of platforms that offer this service in Brazil; despite being a relatively new service, its growth was accompanied by a strong sector consolidation process and by the creation of large groups supported by international capital.

Customer Satisfaction with Online Food Ordering Portals in Qatar

“…Gupta and Paul (2016) claimed that the customers of online food ordering services in Eastern countries such as Malaysia and China concentrated more on what service providers can offer with reference to time-saving and convenience. Pigatto et al (2017) observed that there is a rapid growth of online food ordering services in Western nations like Brazil, as these services are easily accessible by the public, thanks to the pervasiveness of mobile internet phones and devices. Correa et al (2018), in their paper, scrutinized the effect of traffic conditions on the key performance indicators of the online food ordering and delivery services.…”

Customer Satisfaction toward Online Purchasing Services: Evidence from Small & Medium Restaurants

“…The most common definition used to explain Internet service quality is "the extent to which a website facilitates efficient and effective shopping, purchasing, and delivery of products and services" (Zeithaml et al, 2002). Several studies show that keeping up a high-quality e-service is fundamental to the success of an online company (Parasuraman, Zeithaml & Malhotra, 2005;Chang et al, 2014;Jeon & Jeong, 2017;Pee et al, 2018) The latest research indicates that the quality of an e-service is mainly linked to website quality and web services (Pigatto et al, 2017). Shoppers are most likely to require a high level of e-service quality when they are making online purchases (Caruana & Ewing, 2010).…”

“…Thus, when attempting to understand the determinants of customer satisfaction, it is essential to examine satisfaction creation in different sectors of the target industry. Online shopping is a new-born industry with great future promise (Ng et al, 2017;Pigatto, Machado, Negreti, & Machado, 2017). Surprisingly, the literature seems almost silent regarding the drivers of online shopping (Nisar & Prabhakar, 2017;Pham & Ahammad, 2017), and the determinants of customer satisfaction, specifically in restaurants, are still not well understood.…”

Junk Food on Demand: A Cross-Sectional Analysis of the Nutritional Quality of Popular Online Food Delivery Outlets in Australia and New Zealand

“…The rapidly escalating demands for the convenience of OFD’s have driven research in the consumer service-related fields [ 19 , 20 , 21 , 22 , 23 ], yet there has been a paucity of research evaluating the public health implications of online food delivery services [ 24 ]. A recent cross-sectional study examined the prevalence and frequency of using OFD’s in five countries in 2018.…”