Coauthorship in major marketing journals has increased since the 1960s. A survey of recent coauthors indicates the primary reasons for this increase were to improve the quality of the paper by combining complementary skills. Writing activities were the most critical factors in collaborative work. Quality of contribution outweighed quantity of effort.
A number of states require or are considering the required teaching of consumer education in secondary schools. However, almost all previous research has found no difference in consumer economic competency between students who had taken a consumer education/economics course and students who had not taken the course. This research was conducted in a state that requires consumer education of all students to see if there was a change in competency level and attitudes toward business. Potential differences in types of courses used to meet the state requirements were also investigated. The basic finding is that students who took a course specifically designed to present consumer education topics did improve their consumer economics competency and developed a more positive attitude toward business.
With the recent upsurge of emphasis in consumer education at the State and Federal government levels, consumer educators need to review the historical roots of the current movement to develop a broader perspective for planning future directions in consumer education. It is also necessary to understand the two orientations (buymanship and life goals) towards consumer education course content. Finally, a review of previous research into factors that influence the level of consumer economic competency is required.
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