Marketing Journal Coauthorship: Is it a Hit or a Miss with Coauthors?

Schroeder, Dean M.; Langrehr, Frederick W.; Floyd, Steven M.

doi:10.1177/027347539501700206

Cited by 9 publications

(26 citation statements)

References 16 publications

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“…The apparent conflicting opinions offered in Schroeder et al (1995) and our preliminary analysis regarding author ordering seem puzzling. To resolve this, we turn to Engers et al (1999), who developed a game-theoretic approach of author ordering decisions based on the bargaining behavior of rational authors.…”

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confidence: 70%

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Marketing Journal Coauthorships: An Empirical Analysis of Coauthor Behavior

Brown

Chan

Lai

2006

Journal of Marketing Education

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The objective of this article is to study the bargaining behavior of coauthors in multiauthored marketing papers. The literature argues that the order of author names sends a signal about their relative contribution to the article, and the signal is muted when the names are in alphabetical order. In addition, other things being the same, the literature also stipulates that alphabetization increases with article quality. The authors examine these hypotheses with publication data from a set of marketing journals during 1991-2000. The findings suggest that signaling is more important for less known authors, authors from less prestigious schools, for articles published in lower-rated journals, and when there are more coauthors.

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confidence: 70%

“…With respect to marketing, Schroeder, Langrehr, and Floyd (1995) offered opinion survey results on various coauthorship issues. Specifically, they asked marketing professors their opinions on the relative importance of different tasks in a coauthored research project, the coauthor experience, and the perceived factors of determining the coauthor ordering.…”

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confidence: 99%

Marketing Journal Coauthorships: An Empirical Analysis of Coauthor Behavior

Brown

Chan

Lai

2006

Journal of Marketing Education

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“…Coauthorship provides an opportunity to enhance their studies and improve the quality of studies by combining the complementary skills and expertise of the authors (Manton & English, 2007;Schroeder, Langrehr, & Floyd, 1995;Zutshi, McDonald, & Kalejs, 2012). For example, it is challenging for individuals to possess extensive knowledge on a topic because of the fast growth of information within each discipline and the increase in the number of interdisciplinary studies.…”

Section: Review Of Literature Coauthorship Motivationmentioning

confidence: 99%

“…Floyd et al (1994) found that "status self-enhancers" were often rejected and dismissed by group members because they were considered to be controlling and demanding of privileges. Schroeder et al (1995) recommended that coauthors should define their roles and assign responsibility at the beginning of their research. To avoid conflict, there should be open communication, trust, and loyalty among collaborators (Floyd et al, 1994).…”

Section: Coauthorship Issuesmentioning

confidence: 99%

Coauthorship Practices, Motivations, and Ethical Applications in Clothing and Textiles Research

Lee

2019

Family & Consum Sci Res J

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The researchers investigated coauthorship practices, motivations, and ethical applications among clothing and textiles (C&T) researchers. An email invitation was sent to all registered members of the International Textiles and Apparel Association (ITAA) with a URL for accessing the survey. Most of the 80 participants were tenured or tenure‐track faculty members in the United States who had published an average of five coauthored articles in the past 5 years. The findings showed that C&T researchers engaged in coauthorship primarily to improve the overall quality of their work by combining complementary skills and pursuing joint ideas and common interests. The overall contribution to the manuscript was the primary rule that was used to determine the order of listing authors. Although they were generally satisfied with their most recent coauthorship experience, some researchers had experienced problems with inappropriate authorship. The findings of this study suggest the need to formulate guidelines related to coauthorship and order of authorship in publishing research in C&T.

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“…Accordingly, one may join with another person who complements his or her knowledge within the same discipline. In some cases, two business disciplines are involved in a research project (e.g., accounting and finance); members from each field may decide to collaborate and apply their specialties to the project (Schroeder, Langreh, & Floyd, 1995).…”

Section: Introductionmentioning

confidence: 99%