The authors examine the relative importance of temporary price reductions, display alternatives, and newspaper advertising to unit sales of supermarket products. The research was conducted as an in-store pricing experiment characterized by a factorial design.

Federal, state, and consumer organizations are now encouraging generic drug substitution as a means of curtailing the rising costs of health care. The present study attempted to investigate, based on a sample of 10S consumers, why individuals appear reluctant to encourage and engage in generic drug practices by examining individual risk and attitudinal beliefs regarding generic prescribing. Results suggest that concerns regarding performance, financial savings, and safety may hinder consumer acceptance of generic drug substitutions.Physician drug prescribing by generic name with an implied request to the pharmacist that patient orders be filled from the source with the lowest price available is one frequently mentioned method of curtailing increasing health care costs (e.g., Gumbhir, 197S;Gumbhir & Rodowskas, 1974). Thirtytwo states have already adopted legislation that encourages substitution of generic equivalents for more expensive brand names when feasible and additional legislation is already under consideration in other states. The federal government has instituted regulations that set maximum allowable costs for reimbursement to medicare and medicaid patients for drugs. And the Federal Trade Commission has indicated its intentions of investigating laws that limit drug substitutions, 1 Although a substantial potential for cost savings to consumers from generic drug prescribing seems to exist and its eventual spread would appear inevitable, general acceptance of generic drug practices to date has been

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The food shopping behavior of 110 elderly households in a standard metropolitan statistical area was examined. Data were collected by personal interview concerning the shopping behavior problems of elderly consumers and the frequency and types of dissatisfaction with food products purchased. Implications and directions for further research are suggested for those concerned with the role of the elderly in the marketplace.

Dissatisfactions of consumers with household appliances and consumers' attempts to get action to overcome their dissatisfaction are frequently discussed and reported. However, only limited empirical research that permits generalization is available. This study provides additional insight into characteristics of consumers experiencing dissatisfaction with some household appliances as well as a profile of those consumers who express their dissatisfactions and those who don't and the places turned to by those consumers who do complain.

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This research examined biases in perceptions of current versus former romantic partners. Study 1 employed individuals in dating relationships ( N = 161) and examined whether perceptions of current partners’ traits differed from perceptions of former partners’ traits. We computed an index of a ‘partner discrepancy bias’ (PDB). PDB was related to relationship satisfaction. Study 2 assessed the motivational underpinnings of the PDB. We used a standard forced-compliance paradigm, using individually run participants ( N = 65), to determine if partner perceptions are rooted in dissonance processes. Dissonance effects were manifest in both post-manipulation attitudes toward partners and post-manipulation nonspecific skin conductance. Dissonance effects were pronounced for low self-monitors. Implications regarding motivated perceptions in relationships are discussed.