Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers

Mason, J. Barry; Bearden, William O.

doi:10.1111/j.1745-6606.1979.tb00151.x

Cited by 31 publications

(32 citation statements)

References 16 publications

(8 reference statements)

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“…This has been used by researchers to investigate the quality in food shopping with a cross-section of consumer groups (Bell et al, 1997) and, more specifically, with elderly people in the USA to identify problem areas (Mason and Bearden, 1979). One of the main theories of consumer satisfaction is Expectancy Disconfirmation Theory (Oliver, 1980), which explains consumer satisfaction as a series of evaluations of performance with expectations.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

“…These aspects are not unique to US consumers and many of the difficulties are the same as for UK consumers. Leighton et al (1996) and Leighton and Seaman (1997) found that reaching high and low shelves, carrying baskets and reading price displays were the areas that caused most difficulty when shopping Suggestions on how to rectify these problems and market to older consumers have been identified by several authors (Wallis, 1994;Lambert, 1979;Mason Downloaded by University of York At 04: 36 11 June 2016 (PT) Expectations of older food consumers 217 and Bearden, 1979), although these problem areas have existed for many years and are summarised in the following list (adapted from Mason and Bearden, 1979;Wallis, 1994):…”

Section: Causes Of Dis/satisfactionmentioning

confidence: 99%

“…identified by Wallis (1994), Mason and Bearden (1979) and Leighton et al (1996) have not yet been fully addressed. Accessibility was a relatively small category with the majority of incidents being negative.…”

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confidence: 95%

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Identifying the expectations of older food consumers

Hare

Kirk

Lang

1999

Journal of Marketing Practice: Applied Marketing Science

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Access to this document was granted through an Emerald subscription provided by emerald-srm:239791 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. Abstract Given the many potential negative factors that influence food choice behaviour in older people, it is important to understand the problem areas of food shopping. Uses critical incident technique (CIT) to elicit consumers' stories of dissatisfying/satisfying shopping experiences and, where dissatisfied, identifies their expectations. Volunteers from a cross-section of locations in Scotland were interviewed, eliciting 248 incidents. Results identified eight key elements contributing to the food shopping experience with all, except social aspects, having positive and negative incidents. Argues that the factors influencing the food shopping experience are much wider than previous research indicates and that, given the breadth of dissatisfaction across the elements, older consumers are lacking "power" within the marketplace. Expectations indicate that some consumers feel they do not have the ability to exercise any alternative to overcome their dissatisfaction.Research has found there to be many potentially negative factors influencing the food choice behaviour and nutritional status of older people (Herne, 1995), with one key area identified as the food shopping environment (Read and Schlenker, 1993;Brech, 1994). The quality of the food shopping experience of older consumers is of relevance to marketers, as their increasing numbers represent a growing market opportunity for food retailers, who are competing at the margins for market share.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Section: Causes Of Dis/satisfactionmentioning

confidence: 99%

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Identifying the expectations of older food consumers

Hare

Kirk

Lang

1999

Journal of Marketing Practice: Applied Marketing Science

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“…For that reason Pan and Zinkhan (2006) call for a stronger research focus on the question 'Why do older people shop where they do?' A deeper understanding of the store format patronage behaviour of this particular consumer segment would ultimately enable retailers to take the specific needs of elderly consumers into account in their operations (Mason and Bearden 1979). This is particularly true for grocery shopping -a frequent and challenging task in older consumers' lives (Whelan et al 2002).…”

Section: Introductionmentioning

confidence: 99%

Patronage behaviour of elderly supermarket shoppers – antecedents andunobserved heterogeneity

Teller

Gittenberger

2011

The International Review of Retail, Distribution and Consumer R

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This article investigates grocery store format patronage behaviour of elderly shoppers. The aim is to identify specific antecedents of this consumer group and investigate heterogeneity between segments in terms of their patronage behaviour. Based on a literature review we set up a conceptual model that proposes effects between the perception of store attributes, satisfaction, patronage intention and the share of visits. We test the model using a survey of more than 400 supermarket patrons aged 60 and over who live in a highly concentrated urban retail environment. Variance based structural equation modelling reveals that the product range and the price-value ratio have the most considerable impact on patronage behaviour of supermarkets. Nevertheless, response based segmentation identifies unobserved heterogeneity in the overall modelling results. Unlike demographic characteristics of the respondents the variables 'availability of a car' and 'problems in walking longer distances' explain the heterogeneity of the results between segments where significantly different impacts of accessibility and price-value ratio on patronage behaviour can be identified.

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“…The relevance and necessity of looking at cognitive age in the context of older consumers is to understand how changes due to aging (Moschis, 1994) -better reflected by self-perceived age than chronological age -influence perceptions and ultimately behaviour related to store-based shopping. Ultimately, a deeper understanding of age-related changes in store patronage will enable retailers to take the special needs of elderly consumers into account in their marketing and operations (Mason & Bearden, 1979). As such, an in-depth look into the role of cognitive age in terms of store patronage behaviour could help to overcome a recognised problem in retail management and marketing, that 'painting all elderly consumers with the same broad brush because of their age eliminates much of their individual complexity and does not allow for meaningful market segmentation' (Gwinner & Stephens, 2001, p. 1032.…”

Section: Introductionmentioning

confidence: 99%

Cognitive age and grocery-store patronage by elderly shoppers

Teller

Gittenberger

Schnedlitz

2013

Journal of Marketing Management

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This paper discusses and evaluates the impact of cognitive (or self-perceived) age on grocery store patronage by elderly shoppers. Cognitive age is seen to be a more accurate reflection of changes related to age and aging than chronological age. Based on self-concept theory, the authors propose that cognitive age moderates the effects of perceptions of store attributes on satisfaction with a store. The hypotheses tests used a sample of 404 supermarket patrons aged 60 and above. The latent construct, cognitive age, was operationalised by six items: feel, look, do, interest, health and think age. The cognitive ages of our respondents proved to be significantly lower than their chronological ages. To evaluate the moderating effects, we applied the product indicator approach using variance-based structural equation modelling.The results show that the impacts of product range, manoeuvrability and atmosphere within the store on satisfaction become significantly stronger with increasing cognitive age. We conclude that cognitive age dimensions influence perceptions and, subsequently, behaviour related to store patronage and thus contribute to the understanding of the growing segment of elderly shoppers. Summary statement of contribution:The contribution of this paper is to provide a theoretical rationale and empirical evidence for considering cognitive age as a substantial influencer and predictor of store patronage by elderly shoppers. Thus, we call for a stronger consideration of self-perceived age dimensions, along with chronological age, in research and marketing related to older consumer cohorts.

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Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers

Cited by 31 publications

References 16 publications

Identifying the expectations of older food consumers

Identifying the expectations of older food consumers

Patronage behaviour of elderly supermarket shoppers – antecedents andunobserved heterogeneity

Cognitive age and grocery-store patronage by elderly shoppers

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