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Purpose The purpose of this paper is to report on a life cycle assessment (LCA)-based ecodesign teaching practice via university-industry collaboration in an industrial engineering undergraduate course. Design/methodology/approach A new course was designed and taught in the Industrial Engineering undergraduate course of a Federal University in Brazil. The course comprised explanatory lectures and a practical project developed in a partnership between the university and an industry partner where students had to develop Ecodesign proposals based on LCA to improve the environmental profile of both solid and reticulated paint brushes. To that end, students used the LCA software tool Umberto NXT v.7.1.13 (educational version), where they modeled the life cycle of four plastic brushes and assessed it using the impact categories of climate change and resource consumption, and the Ecoinvent v.3.3 database. After course completion, students, professors and industry collaborators were asked to provide feedback on the project performance and expectations. Findings The course design used was welcomed by both students and the industry partner. Students found the novel approach intriguing and useful to their future careers. The results also exceeded the industry partner’s expectations, as students formulated valuable insights. Professors observed that learning was made easier, as content was put into practice and internalized more easily and solidly. The approach was found to be a win-win-win. Practical implications Students acquired a fair share of knowledge on sustainability issues and potential existing trade-offs, which is valuable to industrial practices. The industry noticed the valuable contributions that academia can provide. The university profited from providing students with a real case challenging traditional teaching methods. Originality/value To the best of the authors’ knowledge, this is one of the first case studies to show how LCA and ecodesign teaching practice can support sustainability learning in an industrial engineering undergraduate course.

Purpose Some universities have a commitment to both academic education and sustainable development, and the sustainable development goals can support several sustainable actions that universities may take as principles and attitudes. From this perspective, the purpose of this study is to present environmentally sustainable practices at a federal university in Brazil and to analyze and discuss the potential environmental impacts associated with an environmentally sustainable practice implemented using life cycle assessment (LCA) and its benefits for the university’s decision-makers. Design/methodology/approach To accomplish that, the study combines a description of environmentally sustainable practices at the 13 campuses of the Universidade Tecnológica Federal do Paraná (UTFPR) in terms of education, water and electricity consumption, waste management and emissions. As a result of this analysis, one campus identified that a high volume of disposable plastic cups were being disposed of, for which the use of reusable plastic cups was introduced. In addition, an LCA study (ISO 14040:2006 and 14044:2006) quantified the benefits of the introduction of said reusable plastic cups. Findings The results show that the university is working on environmentally sustainable initiatives and policies to become greener. At the same time, using a systematic LCA made it possible to measure that replacing disposable plastic cups for reusable ones reduced waste generation but increased water consumption on the campus. Faced with this, a sensitization was carried out to reduce water consumption. Finally, the current study provides lessons on the environmental performance to universities interested in sustainable practices, fostering perspectives for a better world. The findings of this study encourage organizations to accomplish environmental actions toward greener universities. The study shows that institutions need to be reflective and analytical about how even “greening” measures have impacts, which can be mitigated if necessary. Practical implications The sustainable practical implications were reported, and an LCA was conducted to assess potential environmental impacts of reusable plastic cups. It was identified that raw material production is the phase that generates most environmental impacts during the life cycle of the product, along with the consumer use phase, due to the quantity of water used to wash the reusable cups. In addition, the practical contributions of this study are to provide insights to institutions that aim to use environmental actions, i.e. suggestions of sustainable paths toward a greener university. Originality/value This is one of the first studies to investigate and discuss sustainable practices at UTFPR/Brazil. The study assessed one of the practices using a scientific technique (LCA) to assess the impacts of reusable plastic cups distributed to the students of one of the 13 campuses. Although there are other studies on LCA in the literature, the value of this study lies in expanding what has already been experienced/found on the use of LCA to assess environmental practices in university campuses.

Circular economy principles are usually dissociated from strategic planning practices, and there seems to be no guidance on how to decide on competitive strategies to establish circular business models. Therefore, this article aimed to propose a strategic planning decision framework oriented to circular business models (SPDF‐CBM) and test it by conducting a case study of a Brazilian company from the cosmetic sector. The SPDF‐CBM framework comprises five stages: (A) circular trends analysis; (B) circular vision and goals definition; (C) current circular business status; (D) competitive strategy for a circular economy definition; and (E) competitive strategies for a circular economy prioritization. Based on a number of tools to assist going through Stages A, B, and C, businesses get to know their current circular status and define their desired future state. In Stages D and E, businesses define their competitive strategy and spot circular business models (and strategies) they can pursue. After testing the proposed framework in a Brazilian startup from the cosmetic sector, results from SPDF‐CBM suggested that the startup pursues a competitive strategy based on differentiation and a CBM aimed at promoting renewable options. It was also pointed out that other CBMs in decreasing degree of fit with the business were maximizing material and energy efficiency, extending resource value and product life, pursuing sufficiency, and delivering functionality rather than ownership. By using the SPDF‐CBM framework, organizations can increase both their competitiveness and circularity at the same time.

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